--- description: ¿Qué piensan los usuarios de SAP Customer Experience? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de SAP Customer Experience gracias a Capterra Colombia. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: SAP Customer Experience - Opiniones, precios y características - Capterra Colombia 2026 --- Breadcrumb: [Inicio](/) > [Software CRM](/directory/2/customer-relationship-management/software) > [SAP Customer Experience](/software/77372/sap-crm) # SAP Customer Experience Canonical: https://www.capterra.co/software/77372/sap-crm Página: 1 de 11\ Siguiente: [Página siguiente](https://www.capterra.co/software/77372/sap-crm?page=2) > Aprovecha al máximo el conocimiento sobre el cliente, mejora la eficiencia y eficacia de primera línea y simplifica los procesos comerciales críticos. > > Veredicto: 245 usuarios lo han valorado con **4.3/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa SAP Customer Experience? Equipos de marketing, ventas y atención al cliente en organizaciones de cualquier tamaño. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.3/5** | 245 Opiniones | | Facilidad de uso | 3.8/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.2/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.0/5 | Basado en las opiniones generales | | Funciones | 4.2/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: SAP - **Constitución**: 1999 ## Contexto comercial - **Precio inicial**: US$ 58,00 - **Modelo de precios**: (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Windows (local), Linux (local), Android (móvil), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: inglés - **Países disponibles**: Alemania, Australia, Canadá, China, Estados Unidos, India, Japón, Reino Unido ## Funciones - Acceso móvil - Automatización de marketing - CRM - Chat en vivo - Creación de informes/análisis - Cualificación de leads - Enrutamiento automatizado - Generación de clientes potenciales - Gestión de campañas - Gestión de canales - Gestión de clientes potenciales - Gestión de comentarios - Gestión de contactos - Gestión de correo electrónico - Gestión de la base de conocimiento - Gestión de la comunicación - Gestión de tickets de soporte - Gestión del pipeline - Gestión del pipeline de ventas - Historial de cliente - Para el sector de los seguros - Planificación de campañas - ROI Tracking - Recopilación de datos multicanal - Segmentación de clientes potenciales - Seguimiento de interacciones - Varias campañas ## Opciones de asistencia - Chat ## Categoría - [Software CRM](https://www.capterra.co/directory/2/customer-relationship-management/software) ## Categorías relacionadas - [Software CRM](https://www.capterra.co/directory/2/customer-relationship-management/software) - [Herramientas de administración de leads](https://www.capterra.co/directory/30017/lead-management/software) - [Software de servicio al cliente](https://www.capterra.co/directory/22/customer-service/software) - [Software de gestión de experiencia del cliente](https://www.capterra.co/directory/30671/customer-experience/software) - [Software MRM](https://www.capterra.co/directory/31020/mrm/software) ## Alternativas 1. 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[Freshdesk](https://www.capterra.co/software/124981/freshdesk) — 4.5/5 (3409 reviews) ## Opiniones ### "Great product" — 5.0/5 > **Stephanie** | *4 de noviembre de 2021* | Servicios para el consumidor | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: I like that it is easy to use and everything is in one place. > > **Puntos en contra**: I don't dislike anything about this software. ----- ### "SAP experience" — 5.0/5 > **Ludmila** | *1 de abril de 2023* | Fabricación de productos eléctricos/electrónicos | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: i have big overview about materials in company, possibility have a lot of information on one place > > **Puntos en contra**: adding new roles is all time problem, using correctly transaction is not so easy > > I use SAP every day for ordering components in our factory and also parts from external supplier, checking budget, add monthly hours, checking if any components is out of stock or how many pieces is in company ----- ### "An end to end solution with seamless integration capabilities" — 3.5/5 > **Aneesh** | *19 de junio de 2015* | Comercio minorista | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: SAP CRM is a very robust product and SAP has done well over the past decade to cater to the CRM needs of customers across industries. The best part of SAP CRM is that it not only integrates seamlessly with other SAP softwares but also with various non-SAP softwares providing options to enterprises to keep using certain legacy systems at the same time. CRM solutions in general are very customer centric and SAP has done exceptionally well over the past few releases to come up with advanced features like Social Media Integration to capture market vibe in a more structured and organized fashion. While some of the core CRM modules keep getting better with frequent bug fixes, focus has been on adding new features to cater to industry specific needs. Another important aspect of this software is its ever improving UI. Since CRM 7.0 there has been considerable change in the UI which I should say is extremely friendly now. For customer who want to deploy SAP CRM solution faster, SAP provides them with Rapid Deployment Solution which reduces the implementation time and cost drastically. SAP CRM Best Practices are now successfully used across industries as a proven tool to successfully run business. SAP CRM on HANA platform has made data retrieval a very quick and hassle free affair. SAP also has a great community of developers and professionals who help to share ideas and answer questions when it comes to configuring and customizing their solutions. Another important thing is that for customers who do not want to invest in huge IT infrastructure , SAP CRM comes as an on demand (cloud) solution with most of the features from its on premise version. > > **Puntos en contra**: SAP CRM releases newer version at a relatively slower rate than most of its competitors. Configurations in SAP CRM backend still remains pretty complex and require highly skilled and experienced professionals to do so. Though SAP CRM can be used as a standalone product but the usability is drastically reduced when SAP ERP is not implemented. Standalone SAP CRM analytics is very basic in its present form and cannot cater to customer need without complex customization.Lastly, lets face it, SAP solutions are still heavily priced compared to other vendors and quite understandably SAP CRM consultants are pretty expensive to hire. ----- ### "SAP CRM has everything an organization needs to deal with Customers" — 5.0/5 > **M. Sohaib** | *21 de noviembre de 2018* | Servicios | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: There are a lot of back end settings that make SAP CRM one of the best CRM software out there. It can be customized and tuned whether the organization implementing it is a utilities company or an FMC i.e. it caters the needs of all kinds of organization. > > **Puntos en contra**: Need highly qualified personnel to implement the CRM. The scope of implementation has to be carefully and properly defined with proper documentation at each stage of implementation. Any undocumented modification can result in a lot of garbage in the system within no time. ----- ### "Great CRM tool" — 5.0/5 > **Sukesha** | *2 de febrero de 2023* | Administración educativa | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: The feature I like best about SAP is its adaptability, it can be customised very easily as per the customers needs and the relevant sector. > > **Puntos en contra**: It takes some time to learn to use the software, which might seem tedious to beginners but post that it is easy to use > > I had an enriching and educational experience as I got to learn a new skill using SAP CRM ----- Página: 1 de 11\ Siguiente: [Página siguiente](https://www.capterra.co/software/77372/sap-crm?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.co/software/77372/sap-crm) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados