---
description: ¿Qué piensan los usuarios de Ovation? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Ovation gracias a Capterra Colombia.
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title: Ovation - Opiniones, precios y características - Capterra Colombia 2026
---

Breadcrumb: [Inicio](/) > [Software de gestión de experiencia del cliente](/directory/30671/customer-experience/software) > [Ovation](/software/181479/ovation)

# Ovation

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> Herramienta de marketing por SMS que permite a las empresas recopilar datos de las interacciones con los clientes y analizar su comportamiento para llevar a cabo campañas web segmentadas.
> 
> Veredicto: 18 usuarios lo han valorado con **5.0/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Vista rápida

### ¿Quién usa Ovation?

Solución diseñada para cualquier empresa física que se preocupa por las reseñas online y la operativa/experiencia del cliente y que desea impulsar los ingresos a través del marketing de mensajes de texto.

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **5.0/5** | 18 Opiniones |
| Facilidad de uso | 4.9/5 | Basado en las opiniones generales |
| Asistencia al cliente | 5.0/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.7/5 | Basado en las opiniones generales |
| Funciones | 4.8/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 100% | (10/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Ovation Up
- **Constitución**: 2017

## Contexto comercial

- **Precio inicial**: US$ 99,00
- **Modelo de precios**:  (Prueba gratis)
- **Público objetivo**: 11-50, 51-200
- **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop), Chromebook (desktop), Android (móvil), iPhone (móvil), iPad (móvil)
- **Idiomas admitidos**: inglés
- **Países disponibles**: Canadá, Estados Unidos

## Funciones

- Análisis de texto
- Biblioteca de preguntas
- Creación de informes/análisis
- Cupones móviles
- Encuestas y comentarios
- Envío masivo de mensajes de texto
- Estructura de encuesta NPS
- Gestión de comentarios
- Gestión de contactos
- Gestión de encuestas y sondeos
- Gestión de los comentarios negativos
- Importación y exportación de datos
- Lógica de exclusión
- Mensajería bidireccional
- Mensajería planificada
- Modelos personalizables
- Panel de comunicaciones
- Personalización de mensajes
- Planificación de campañas
- Preguntas personalizables
- Programación de campañas
- Rama de preguntas
- Recolección de respuestas sin conexión
- Recopilación de datos multicanal
- Respuestas automáticas
- Third-Party Integrations
- Visualización de datos

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia telefónica
- Chat

## Categoría

- [Software de gestión de experiencia del cliente](https://www.capterra.co/directory/30671/customer-experience/software)

## Categorías relacionadas

- [Software de gestión de experiencia del cliente](https://www.capterra.co/directory/30671/customer-experience/software)
- [Software para envío de SMS](https://www.capterra.co/directory/30842/sms-marketing/software)
- [Software para encuestas](https://www.capterra.co/directory/30092/survey/software)

## Alternativas

1. [SurveyMonkey](https://www.capterra.co/software/32728/surveymonkey) — 4.6/5 (10426 reviews)
2. [Trustpilot](https://www.capterra.co/software/169618/trustpilot) — 4.5/5 (1202 reviews)
3. [Broadly](https://www.capterra.co/software/161326/broadly-reviews) — 4.8/5 (336 reviews)
4. [Jotform](https://www.capterra.co/software/158456/jotform-4-0) — 4.7/5 (2794 reviews)
5. [Typeform](https://www.capterra.co/software/137289/typeform) — 4.7/5 (945 reviews)

## Opiniones

### "Outstanding Platform for every small business that depends on reviews" — 5.0/5

> **Chelsea** | *3 de julio de 2019* | Comercio minorista | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: What's not to like?  You automatically text customers, solicit reviews, and get feedback.  The nicest thing about the platform is you're able to get texts from the platform on your phone, and respond in real time.  Customers think you're texting them directly from a store phone number, and you can engage with live-action conversations to resolve concerns.  Our business has benefited a ton from this as we've been able to resolve customer complaints and fix what we've done wrong.
> 
> **Puntos en contra**: Honestly, nothing.  It's pretty niche so doesn't solve every marketing pain point, but that can be said of most marketing solutions.
> 
> The CEO is responsive.  They're developing additional features for the platform.  This is a cool startup and I'm excited to be a customer.  I tell all my franchise partners about them.  This is not a sponsored review :).

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### "New User of Ovation" — 5.0/5

> **Michael** | *3 de marzo de 2022* | Alimentación y bebidas | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: The feature I like the most is Winback. It provides an opportunity to make a wrong a right. The number of reviews generated in a month was much higher than using no software.
> 
> **Puntos en contra**: Nothing to speak of at the moment. I need to work with the software a bit more before I can pass any negative judgment.
> 
> The customer service is outstanding. The software does exactly what it says it will do and even more.

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### "Great Customer retention product" — 5.0/5

> **Earl** | *5 de febrero de 2024* | Restaurantes | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: Ease of use was the best feature of Ovation. You can use the website or the app on any device at any time. Simple to set up, simple to use.
> 
> **Puntos en contra**: I did not like the options they provided for allowing or disallowing which review sites I would push my customers to and or if I didn't want to do that at all with any reviews and wanted to just keep them all internal. I know there are some legal issues with some of this but I also believe there could be a better way.
> 
> Ovation is a great product and it did its job for us. We also where able to use it to capture some great customer data and had most of the customers that used it opt in for marketing. The issue we had was getting our managers to use it to engage with both really happy and really upset guests. Without us using that feature it negates the need to pay for a service like Ovation. So ask yourself before you purchase - who is going to be managing this process - as while it is VERY simple to do - it still takes time so make sure your thinking about that part.

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### "my thoughts on the poduct" — 5.0/5

> **stephanie** | *9 de julio de 2024* | Restaurantes | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: tht we can communicate with the customer
> 
> **Puntos en contra**: nothing it is good. I have no complaints.
> 
> it is good it is easy to use and navigate through

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### "Helps us get, keep & grow customers" — 5.0/5

> **Bill** | *25 de septiembre de 2019* | Restaurantes | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: We love how Ovation allows us to engage with customers while they are still in our restaurant. We have increased the number and quality of our reviews since implementing Ovation, by a lot. I believe we were around 4.5 stars and 200 reviews when we started. We are now at 4.7 stars and 500 reviews overall, and nearly 4.9 stars in the past month. The difference? We can talk to guests when things are less than perfect and make them feel better about their experience before they write a sad review. Ovation also helps us improve our guest experience by allowing guests to share feedback, which we implement real-time. Our team has a better first-focus and our operations are better because we learn each day what makes our guests happy and what we need to improve. &#10;We are in a small town with lots of summer tourists. I can’t tell you how many people came in this summer and told us they found us by searching reviews. They increase our search results even though we don’t do any paid internet advertising.
> 
> **Puntos en contra**: I wish the software integrated with my loyalty program and text system. I think they are working on that and may have solved it. Let’s hope so\!

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## Enlaces

- [Ver en Capterra](https://www.capterra.co/software/181479/ovation)

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