---
description: ¿Qué piensan los usuarios de Lytics Customer Data Platform? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Lytics Customer Data Platform gracias a Capterra Colombia.
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title: Lytics Customer Data Platform - Opiniones, precios y características - Capterra Colombia 2026
---

Breadcrumb: [Inicio](/) > [Software de plataformas de datos de clientes](/directory/31334/customer-data-platform/software) > [Lytics Customer Data Platform](/software/175294/lytics-customer-data-platform)

# Lytics Customer Data Platform

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> Reúne todos los datos de clientes de múltiples fuentes de marketing y utiliza la segmentación de comportamiento para comprender mejor a tus clientes.
> 
> Veredicto: 9 usuarios lo han valorado con **4.4/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.4/5** | 9 Opiniones |
| Facilidad de uso | 4.1/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.4/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.2/5 | Basado en las opiniones generales |
| Funciones | 4.4/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Lytics
- **Ubicación**: Portland, EE. UU.
- **Constitución**: 2013

## Contexto comercial

- **Modelo de precios**:  (Prueba gratis)
- **Público objetivo**: 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: inglés
- **Países disponibles**: Canadá, Estados Unidos

## Funciones

- Gestión de campañas
- Perfiles de clientes
- Personalización
- Segmentación de clientes

## Integraciones (en total: 64)

- AdRoll
- Airship
- Amplitude
- Blueshift ONE
- Braze
- Breeze
- Brevo
- Campaign Monitor by Marigold
- Contentful
- Cordial
- Criteo
- Dotdigital
- Drift
- FullContact
- Google Ads

… y 49 integraciones más

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia telefónica
- Asistencia 24/7
- Chat

## Categoría

- [Software de plataformas de datos de clientes](https://www.capterra.co/directory/31334/customer-data-platform/software)

## Alternativas

1. [Klaviyo](https://www.capterra.co/software/156699/klaviyo) — 4.6/5 (526 reviews)
2. [SALESmanago Marketing Automation](https://www.capterra.co/software/134496/salesmanago-marketing-automation) — 4.5/5 (247 reviews)
3. [Apollo.io](https://www.capterra.co/software/158696/apollo) — 4.5/5 (390 reviews)
4. [ZoomInfo Sales](https://www.capterra.co/software/168264/zoominfo-sales) — 4.1/5 (317 reviews)
5. [Leal 360](https://www.capterra.co/software/1071314/Leal-360) — 4.7/5 (19 reviews)

## Opiniones

### "Great tool" — 4.0/5

> **Aharon** | *25 de noviembre de 2020* | Edición | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: It's a platform where we can build a lot of audiences based on navigation and other integrations.
It´s easy to use and we don´t demand data or views from BI department
> 
> **Puntos en contra**: personalization functionality is not good with responsive layouts and also has few features
people from other department is not familiar with how to use. Maybe a lot of videos and training sessions with gamification items would be usefull to learn
> 
> In general, I like the solution and use cases that we developed there. But unfortunatelly, people from other departments should invest more time to start to use deeply. I feel that sometimes they have a big dependenvy with the IT department.

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### "Lytics Review" — 4.0/5

> **Khayri** | *13 de enero de 2021* | Marketing y publicidad | Valoración de la recomendación: 7.0/10
> 
> **Puntos a favor**: I like the many features of this program.
> 
> **Puntos en contra**: I feel like the upload and import time is very long. I will admit that Lytics has been improving on this and it has gotten better

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### "Data unification" — 3.0/5

> **Usuario verificado** | *1 de junio de 2023* | Software informático | Valoración de la recomendación: 6.0/10
> 
> **Puntos a favor**: Lytics allows you to consolidate customer data from various sources, such as website interactions, mobile apps, CRM systems, and marketing channels.
> 
> **Puntos en contra**: Lytics, like any advanced data platform, may have a learning curve for users who are new to CDPs or data management.

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### "Lytics - Great CDP" — 5.0/5

> **stuart** | *13 de agosto de 2021* | Automoción | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: WE love the customer segmentation and audience targeting.
> 
> **Puntos en contra**: We currently don't have any issues with Lytics, One feature I would like is for a mole optimised version that can track a user leaving our site on mobile.
> 
> We found it straight forward to intergrade and the customer service has been excellent

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### "Great CDP and accesible" — 5.0/5

> **Usuario verificado** | *8 de marzo de 2022* | Bienes de consumo | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: Really easy to use segmentations to make new audiences
> 
> **Puntos en contra**: Its easy to make integrations but there is a lot of information if you're not an IT profile

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## Enlaces

- [Ver en Capterra](https://www.capterra.co/software/175294/lytics-customer-data-platform)

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