---
description: ¿Qué piensan los usuarios de Alexa? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Alexa gracias a Capterra Colombia.
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title: Alexa - Opiniones, precios y características - Capterra Colombia 2026
---

Breadcrumb: [Inicio](/) > [Herramientas para SEO](/directory/30931/seo/software) > [Alexa](/software/168725/alexa-marketing-stack)

# Alexa

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> Ayuda a tu empresa a obtener mejores resultados de marketing mediante la búsqueda de palabras clave, la búsqueda de oportunidades perdidas y la promoción de contenido.
> 
> Veredicto: 86 usuarios lo han valorado con **4.4/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Vista rápida

### ¿Quién usa Alexa?

Profesionales del marketing, dueños de negocios y equipos de liderazgo

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.4/5** | 86 Opiniones |
| Facilidad de uso | 4.4/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.1/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.1/5 | Basado en las opiniones generales |
| Funciones | 4.3/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Alexa
- **Ubicación**: San Francisco, EE. UU.
- **Constitución**: 1996

## Contexto comercial

- **Precio inicial**: US$ 99,00
- **Modelo de precios**:  (Prueba gratis)
- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: alemán, chino, danés, español, finés, francés, hebreo, inglés, neerlandés, portugués, ruso, árabe
- **Países disponibles**: Alemania, Australia, Brasil, Canadá, China, Estados Unidos, India, Japón, México, Reino Unido

## Funciones

- Análisis de la competencia
- Análisis de tendencias
- Creación de informes y estadísticas
- Gestión de SEO
- Gestión de auditorías
- Gestión de enlaces
- Herramientas de investigación de palabras clave
- Panel de comunicaciones
- Seguimiento de la participación
- Seguimiento de palabras claves
- Visualización de datos

## Opciones de asistencia

- Preguntas frecuentes/foro
- Chat

## Categoría

- [Herramientas para SEO](https://www.capterra.co/directory/30931/seo/software)

## Categorías relacionadas

- [Herramientas para SEO](https://www.capterra.co/directory/30931/seo/software)
- [Software de inteligencia competitiva](https://www.capterra.co/directory/30539/competitive-intelligence/software)

## Alternativas

1. [Semrush](https://www.capterra.co/software/151962/semrush) — 4.6/5 (2316 reviews)
2. [Similarweb](https://www.capterra.co/software/148472/similarweb-pro) — 4.6/5 (251 reviews)
3. [Ahrefs](https://www.capterra.co/software/176340/ahrefs) — 4.7/5 (581 reviews)
4. [Google Alerts](https://www.capterra.co/software/202337/google-alerts) — 4.7/5 (315 reviews)
5. [Hermix](https://www.capterra.co/software/1049095/hermix) — 4.7/5 (99 reviews)

## Opiniones

### "Great Software, Hefty Price for a Small Business" — 4.0/5

> **Erin** | *5 de diciembre de 2019* | Propiedad inmobiliaria | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: Great software for providing competitive analysis data and tracking web performance over time\! We use a few months out the year to provide competitive analysis and to look for areas of opportunity.
> 
> **Puntos en contra**: While I don't think the cost is unreasonable, I do find it prohibitive having year round.  As a small business, many months are just too busy to make use of this software and maintaining the subscription year round just doesn't make any sense for us.
> 
> I really like in-depth site audits for tracking progress and it's great for understanding the strength and weaknesses of your competitors.

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### "Convenient and Capable, but Not Without Flaws" — 4.0/5

> **Mahak** | *20 de junio de 2025* | Tecnología y servicios de la información | Valoración de la recomendación: 2.0/10
> 
> **Puntos a favor**: I liked most about Alexa is its ability to understand natural language and respond quickly and accurately.
> 
> **Puntos en contra**: I liked least about Alexa is that it sometimes misinterprets commands, especially in noisy environments or with accents.
> 
> my experience with Alexa has been quite positive. It's a reliable and responsive virtual assistant that simplifies daily routines—from setting alarms and reminders to controlling smart home devices and playing music. The voice recognition is generally accurate, and the integration with third-party apps is very useful

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### "Needs more Improvements on Intelligence" — 2.0/5

> **Tayyab** | *18 de julio de 2020* | Tecnología y servicios de la información | Valoración de la recomendación: 2.0/10
> 
> **Puntos a favor**: Alexa Marketing Stack is great at looking up multiple quick stats and answer some styles of questions. The tool allows you to track the overall ranking as well as on-page checking of your business without wasting time on calculating and other tools.
> 
> **Puntos en contra**: Mostly Alexa is considered as a 3rd party to Google that can do limited things. It sometimes redirects you to somewhere else where you don't want to go and multiple misunderstandings appear. The tool give misleading data and stats of a specific domain while checking continuously and you can easily be lost your interest.
> 
> The overall experience with Alexa is not that good but it helps me in checking the domain position overall. Alexa is an efficient on-page checker to track the position of the keywords. I personally and my team member often use Alexa for the sake of finding positions.

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### "Alexa: The marketing edge" — 5.0/5

> **Becky** | *11 de febrero de 2025* | Salud, bienestar y deporte | Valoración de la recomendación: 7.0/10
> 
> **Puntos a favor**: I like that it provided competitor analysis that was very insightful.
> 
> **Puntos en contra**: Idid not appreciate the fact that its cost was considerably high compared to its other alternatives.
> 
> Overally, Alexa provided valuable insights into the competitor analysis which gave an upper hand in marketing and audience targeting.

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### "need for speed with alexa." — 5.0/5

> **anil kumar** | *10 de septiembre de 2022* | Tecnología y servicios de la información | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: Alexa is the fast lane product for comprehensive data and traffic statistics for your site. It id free to use, easy to use and can get your site to the higher traffic segments.
> 
> **Puntos en contra**: There are features missing in this tool available in other freemium or pro tools.
> 
> Alexa has been indispensable in research on traffic and semantics of content downloads on several sites.

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## Enlaces

- [Ver en Capterra](https://www.capterra.co/software/168725/alexa-marketing-stack)

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