--- description: ¿Qué piensan los usuarios de ZoomInfo Sales? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de ZoomInfo Sales gracias a Capterra Colombia. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ZoomInfo Sales - Opiniones, precios y características - Capterra Colombia 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de generación de leads](/directory/30963/lead-generation/software) > [ZoomInfo Sales](/software/168264/zoominfo-sales) # ZoomInfo Sales Canonical: https://www.capterra.co/software/168264/zoominfo-sales Página: 1 de 14\ Siguiente: [Página siguiente](https://www.capterra.co/software/168264/zoominfo-sales?page=2) > Solución basada en la nube que ayuda a las empresas a mejorar las operaciones de marketing con la gestión de bases de datos, la asignación de tareas y mucho más. > > Veredicto: 317 usuarios lo han valorado con **4.1/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa ZoomInfo Sales? Plataforma de generación de clientes potenciales basada en la nube que ayuda a las empresas de todos los tamaños a optimizar los procesos de flujo de trabajo y mejorar las operaciones de marketing con administración de bases de datos, asignación de tareas y mucho más. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.1/5** | 317 Opiniones | | Facilidad de uso | 4.3/5 | Basado en las opiniones generales | | Asistencia al cliente | 3.8/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.6/5 | Basado en las opiniones generales | | Funciones | 4.3/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 70% | (7/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: ZoomInfo - **Ubicación**: Vancouver, EE. UU. - **Constitución**: 2000 ## Contexto comercial - **Modelo de precios**: (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Android (móvil), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: inglés - **Países disponibles**: Alemania, Australia, Canadá, España, Estados Unidos, Finlandia, Francia, Irlanda, Nueva Zelanda, Países Bajos, Portugal, Reino Unido, Suecia, Suiza ## Funciones - Alertas y notificaciones - Análisis de la competencia - Análisis predictivo - Automatización de marketing - Base de datos de contactos - Búsqueda de clientes potenciales - Búsqueda/filtro - CRM - Captura de clientes potenciales - Comunicación multicanal - Creación de informes/análisis - Cualificación de leads - Datos de intención - Generación de clientes potenciales - Generación de clientes potenciales - Generación de leads B2B - Gestión de campañas - Gestión de clientes potenciales - Gestión de contactos - Gestión de flujos de trabajo - Gestión de la comunicación - Gestión del pipeline - Gestión del pipeline de ventas - Herramientas de marketing de contenidos - Identificación de cuenta de destino - Importación y exportación de datos - Inteligencia conversacional - Multi-Channel Attribution - Notificaciones de clientes potenciales - Panel de actividades - Panel de comunicaciones - Perfiles de clientes - Priorización - Segmentación de clientes - Segmentación de clientes potenciales - Seguimiento de interacciones - Seguimiento de visitantes de la web - Third-Party Integrations ## Integraciones (en total: 17) - Bullhorn ATS & CRM - Dynamics 365 - Dynamics 365 Business Central - Google Analytics 360 - HubSpot CRM - JobDiva - Marketo Engage - Oracle Eloqua Marketing Automation - Outreach - Pipedrive - SalesLoft - Salesforce Marketing Cloud Account Engagement - Salesforce Sales Cloud - Slack - Snowflake … y 2 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Herramientas de generación de leads](https://www.capterra.co/directory/30963/lead-generation/software) ## Categorías relacionadas - [Herramientas de generación de leads](https://www.capterra.co/directory/30963/lead-generation/software) - [Software de plataformas de datos de clientes](https://www.capterra.co/directory/31334/customer-data-platform/software) - [Software de intención de compra](https://www.capterra.co/directory/32055/buyer-intent/software) - [Herramientas de administración de leads](https://www.capterra.co/directory/30017/lead-management/software) - [Software de análisis predictivo de leads](https://www.capterra.co/directory/32276/predictive-lead-scoring/software) ## Alternativas 1. [Cognism](https://www.capterra.co/software/169083/cognism) — 4.7/5 (255 reviews) 2. [HubSpot Marketing Hub](https://www.capterra.co/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews) 3. [Lusha](https://www.capterra.co/software/198383/lusha) — 4.0/5 (397 reviews) 4. [ActiveCampaign](https://www.capterra.co/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [Lead Forensics](https://www.capterra.co/software/156889/lead-forensics) — 4.5/5 (235 reviews) ## Opiniones ### "Great Sales enablement platform." — 4.0/5 > **Eric** | *15 de diciembre de 2025* | Tecnología y servicios de la información | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Very useful for contact data and for pushing contacts to my CRM. I enjoy the fact that it also gives you scoops and intent signals on companies you are trying to prospect. > > **Puntos en contra**: The login window for the extension or even to get on the platform, it takes ages to load and bugs out all the time. > > Solid platform with great data and insights on everything you need when you are prospecting your ICP'S. ----- ### "ZoomInfo-Top Data for a Reason" — 4.0/5 > **Nolan** | *4 de junio de 2025* | Propiedad inmobiliaria | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: There is a reason why ZoomInfo has been the top company for business prospecting, and they have a massive database of contacts. Having the contacts is key and that was our biggest factor in using ZoomInfo. We were able to quickly and relatively accurately identify target companies and contacts within all of our markets across the country. > > **Puntos en contra**: Cost. Zoom Info, while they have the data, are also the highest price point vendor from our research and it's incredibly prohibitive for smaller businesses to utilize. That may be their intention as they seem more geared towards larger sales orgs. I also noted that for some accounts, their contact data hadn't been updated recently. > > Overall we were happy with ZoomInfo for the most part. It allowed some complex searches and customization for a niche industry in real estate, but ultimately we ran into issues with the accuracy of the data and the ability to find contacts. I wouldn't blame this on ZoomInfo however, more so the industry. Overall, their platform and Market Intelligence features were widely used on our team and we were able to source good results and updates from the search\! ----- ### "Solid prospecting database" — 4.0/5 > **Usuario verificado** | *9 de febrero de 2026* | Software informático | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: Access to contact info, company info and other data relevant to prospecting new customers. The ability to have it live in CRM is nice. > > **Puntos en contra**: As with other similar services one challenge is accurate data on private companies and stale data, especially from smaller orgs. > > Overall good experience, certainly better than not having it and does save time when creating account plans and PG strategies. ----- ### "Highly Aggressive Commercial Terms, Disappointing Product – SME Buyers Beware" — 1.0/5 > **george** | *21 de mayo de 2025* | Construcción | Valoración de la recomendación: 0.0/10 > > **Puntos a favor**: In fairness, the user interface is well presented, and the breadth of integrations and feature marketing is impressive on paper. The onboarding process was structured, and initial contact with their sales team was professionally handled. > > **Puntos en contra**: The reality of using the product was a sharp contrast to its presentation. The intent data, heavily marketed as a core value proposition, proved consistently inaccurate and ultimately unusable by our outbound team. Despite significant internal efforts, we saw little to no meaningful return, and our team quickly stopped using the platform altogether. Far more concerning, however, is ZoomInfo's commercial posture. Despite providing a written communication confirming that our renewal had been voided, they later reversed their position and began aggressively pursuing payment for a further year of service. This is despite full knowledge that we do not use, and do not want, the product. Their actions demonstrate a complete absence of commercial integrity and reflect a business model built on rigid enforcement rather than value delivery. Their pricing tactics are similarly problematic – initial proposals run into five figures per month, only to be heavily discounted under pressure. Even at the reduced rate, the product failed to justify its cost. Their entire operation appears structured to extract maximum revenue with minimal accountability, and to lock businesses into unfavourable terms with no regard for the actual experience or outcome. > > Our experience with ZoomInfo has been overwhelmingly negative. We engaged in good faith, found the product lacking, attempted to exit appropriately, and were then subjected to aggressive and inflexible enforcement, despite ZoomInfo having confirmed in writing that the renewal was void. They have since ignored that position entirely. This feels less like a technology partner and more like a commercial trap. Their approach appears intentionally structured to exploit SMEs who may lack the legal resources to contest their tactics. The level of customer care is virtually nonexistent, and any conversation quickly turns contractual. For additional context, their Trustpilot rating is currently 1.6 out of 5. That alone should serve as a significant warning to others. Our recommendation is simple: avoid ZoomInfo. There are better products, better commercial practices, and better companies to deal with. ----- ### "If you’re in lead generation, ZoomInfo Sales is a valuable application to use." — 4.0/5 > **Suvankar** | *10 de octubre de 2025* | Tecnología y servicios de la información | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: ZoomInfo offers a vast database and seamless integration. I especially love the LinkedIn plugin — it’s incredibly useful for lead generation and has become one of my go-to tools. > > **Puntos en contra**: Pricing is a little high-SMEs are moving to Apollo for the same reason. The platform includes several unnecessary features. While the database isn’t 100% accurate, its overall quality is still impressive. > > I would say it's one of the mandatory database tools if you are part of a marketing, sales, or lead generation team. ----- Página: 1 de 14\ Siguiente: [Página siguiente](https://www.capterra.co/software/168264/zoominfo-sales?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.co/software/168264/zoominfo-sales) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Datos estructurados