---
description: ¿Qué piensan los usuarios de AdRoll ABM? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de AdRoll ABM gracias a Capterra Colombia.
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title: AdRoll ABM - Opiniones, precios y características - Capterra Colombia 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de generación de leads](/directory/30963/lead-generation/software) > [AdRoll ABM](/software/163718/rollworks)

# AdRoll ABM

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> Generación de clientes potenciales y automatización de ventas B2B, potenciadas por aprendizaje automático e inteligencia artificial.
> 
> Veredicto: 28 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**.

-----

## Vista rápida

### ¿Quién usa AdRoll ABM?

B2B, SaaS, software de tecnología, mercados y más

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.5/5** | 28 Opiniones |
| Facilidad de uso | 4.6/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.6/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.5/5 | Basado en las opiniones generales |
| Funciones | 4.5/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: NextRoll
- **Constitución**: 2016

## Contexto comercial

- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: inglés
- **Países disponibles**: Estados Unidos

## Funciones

- Captura de clientes potenciales
- Creación de informes y estadísticas
- Creación de informes/análisis
- Cualificación de leads
- Distribución de clientes potenciales
- Generación de clientes potenciales
- Gestión de campañas
- Gestión de clientes potenciales
- Gestión de contactos
- Gestión de flujos de trabajo
- Gestión de tareas
- Gestión del pipeline
- Gestión del rendimiento
- Herramientas de colaboración
- Identificación de cuenta de destino
- Importación y exportación de datos
- Notificaciones de clientes potenciales
- Segmentación de clientes
- Segmentación de clientes potenciales
- Seguimiento de la participación

## Integraciones (en total: 3)

- HubSpot Marketing Hub
- Marketo Engage
- Salesforce Sales Cloud

## Opciones de asistencia

- E-mail/Help Desk
- Asistencia telefónica
- Asistencia 24/7
- Chat

## Categoría

- [Herramientas de generación de leads](https://www.capterra.co/directory/30963/lead-generation/software)

## Categorías relacionadas

- [Herramientas de generación de leads](https://www.capterra.co/directory/30963/lead-generation/software)
- [Herramientas de captación de leads](https://www.capterra.co/directory/31017/lead-capture/software)
- [Herramientas de lead nurturing](https://www.capterra.co/directory/31563/lead-nurturing/software)
- [Plataformas de demanda (DSP)](https://www.capterra.co/directory/32756/demand-side-platform-%28dsp%29/software)
- [Programas para publicidad gráfica](https://www.capterra.co/directory/32335/display-advertising/software)

## Alternativas

1. [MailerFind](https://www.capterra.co/software/1038455/mailerfind) — 4.7/5 (504 reviews)
2. [HubSpot Marketing Hub](https://www.capterra.co/software/171840/hubspot-marketing) — 4.5/5 (6222 reviews)
3. [noCRM](https://www.capterra.co/software/132752/you-don-t-need-a-crm) — 4.6/5 (490 reviews)
4. [Pipedrive](https://www.capterra.co/software/132666/pipedrive) — 4.5/5 (3044 reviews)
5. [Freshsales](https://www.capterra.co/software/155563/freshsales) — 4.5/5 (621 reviews)

## Opiniones

### "VERY Cool lead service. Within 20 minutes of setting it up, we had a leads engaged." — 5.0/5

> **Jordan** | *9 de noviembre de 2017* | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: In the 2-3 weeks I have been exposed to and using Growlabs have been great. It is such a cool platform and we are excited to be using it at Rebox. Within minutes of being on the phone with them I was hooked. The searches are easy to set up. Using their in house copywriter  helped us get the whole process set up in less than a week.&#10;&#10;We had played around with a bunch of different search combinations. When we decided to pull the trigger we had instant success. In the first 20 minutes of using it, we had leads engaged reaching out to us. As someone who helps develop territories with Salespeople, this tool saves so much time in the lead prospecting phase. You reach a large audience with a fraction of the effort. This tool is a great cost effective solution to add to any sales organization.&#10;&#10;There is no reason not to try this out. Give your salespeople even more tools to succeed.
> 
> **Puntos en contra**: The reporting is very simple but all of this is meant to work in the background. I also needed some changes on how we target our clients. They have taken the feedback and there is already a roadmap for those changes.
> 
> We do more with less. No person or team can accomplish what this does for any size organization.

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### "RollWorks: Great ABM Platform\!" — 5.0/5

> **John** | *6 de noviembre de 2024* | Software informático | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: I really like how RollWorks can provide us with a list of companies that have been visiting our website and tells us specifically which of our website pages these companies/people have been visiting.
> 
> **Puntos en contra**: Sometimes the workflows were a little bit glitchy but their customer success team is awesome and really helps with working out kinks.
> 
> Overall, great experience. Our CSM, \[sensitive content hidden\], was fantastic and the platform itself is extremely helpful from both a marketing and sales perspective.

-----

### "Missold" — 1.0/5

> **Usuario verificado** | *8 de enero de 2020* | Aprendizaje en línea | Valoración de la recomendación: 0.0/10
> 
> **Puntos a favor**: We were sold a very impressive demo by a competent sales person who answered all our questions very professionally. After that it all went downhill as the quality of what we could buy vs what we were sold was a hugely out of whack. The company could not deliver what they said they could
> 
> **Puntos en contra**: The quality of the contacts was not what we were sold. Often bounced. Also filtering did not let us target as needed.
> 
> Disorganized. Receiving lots of emails disconnected from the customer success team. Slow to set up. Product wasn't what was sold to us. Had to cancel.

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### "Great intent data" — 4.0/5

> **Haruki** | *27 de diciembre de 2024* | Software informático | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: Ease of use is the most important factor for any tool to be successful and RollWorks embodies that. Navigating the tool within the CRM is very intuitive and easy to find the information that I'm looking for.
> 
> **Puntos en contra**: Some data can be misleading but like any data, it should be taken with a grain of salt and leveraged as a guiding hand to help identify which companies may have an interest in your product.

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### "Best leads in the industry" — 5.0/5

> **Louis** | *25 de julio de 2017* | Propiedad inmobiliaria | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: I've tried dozens of lead generation companies in the past... Growlabs is by far the highest quality i've seen. You can use tons of different filters to find new leads. As a business development executive, it helped me find contact information for thousands of new prospects every week. 100% recommended.
> 
> **Puntos en contra**: I wish i could filter companies by Alexa Rank... but I was told it's on the roadmap. Looking forward to it.

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