--- description: ¿Qué piensan los usuarios de Insider One? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Insider One gracias a Capterra Colombia. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Insider One - Opiniones, precios y características - Capterra Colombia 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de automatización de marketing](/directory/6/marketing-automation/software) > [Insider One](/software/160085/inone) # Insider One Canonical: https://www.capterra.co/software/160085/inone Página: 1 de 2\ Siguiente: [Página siguiente](https://www.capterra.co/software/160085/inone?page=2) > Una plataforma de comercialización tecnológica altamente utilizable accesible desde un solo pilar, que ayuda a los especialistas en marketing a ofrecer experiencias hiperpersonalizadas. > > Veredicto: 17 usuarios lo han valorado con **4.8/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Insider One? Todos los vendedores digitales en todos los sectores ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.8/5** | 17 Opiniones | | Facilidad de uso | 4.5/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.7/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.5/5 | Basado en las opiniones generales | | Funciones | 4.9/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Insider - **Constitución**: 2012 ## Contexto comercial - **Precio inicial**: GBP 1.000,00 - **Modelo de precios**: (Prueba gratis) - **Público objetivo**: 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Android (móvil), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: chino, chino tradicional, coreano, inglés, japonés, portugués, portugués de Brasil, portugués de Portugal, turco, vietnamita - **Países disponibles**: Alemania, Arabia Saudita, Argentina, Australia, Brasil, Canadá, Chile, Colombia, Corea del Sur, Emiratos Árabes Unidos, Estados Unidos, Filipinas, Finlandia, Francia, India, Indonesia, Italia, Japón, Malasia, México y 12 más ## Funciones - A/B Testing - Acciones activadas por evento - Alertas y notificaciones - Análisis de campañas - Análisis de páginas web - Análisis visual - Automatización de marketing - CRM - Comunicación multicanal - Creación de informes/análisis - Cualificación de leads - Editor WYSIWYG - Generative AI - Gestión de campañas - Gestión de clientes potenciales - Gestión de contactos - Gestión de correo electrónico - Gestión de la comunicación - Gestión de la experiencia del cliente - Gestión de modelos - Gestión de suscriptores - Historial de cliente - IA y aprendizaje automático - Marketing Management - Marketing multicanal - Marketing por correo electrónico - Mobile Optimization - Panel de actividades - Personalización - Personalización de páginas web - Programación de campañas - ROI Tracking - Real-Time Analytics - Real-Time Reporting - Recomendaciones - Segmentación - Segmentación de clientes - Segmentación por comportamiento - Seguimiento de conversión - Seguimiento de la participación - Seguimiento de visitantes de la web - Seguimiento por correo electrónico - Third-Party Integrations - Varios idiomas ## Integraciones (en total: 14) - Adjust - Amplitude - AppsFlyer - Google Analytics 360 - Meta for Business - Mixpanel - Salesforce Platform - Segment - Shopify - Shopify Plus - Snowflake - Tealium Customer Data Hub - TikTok - VTEX ## Opciones de asistencia - Asistencia 24/7 - Chat ## Categoría - [Herramientas de automatización de marketing](https://www.capterra.co/directory/6/marketing-automation/software) ## Categorías relacionadas - [Herramientas de automatización de marketing](https://www.capterra.co/directory/6/marketing-automation/software) - [Herramientas de IA para marketing](https://www.capterra.co/directory/34136/ai-marketing-tools/software) - [Software de compromiso del cliente](https://www.capterra.co/directory/30906/customer-engagement/software) - [Software de personalización](https://www.capterra.co/directory/30965/personalization/software) - [Herramientas de email marketing](https://www.capterra.co/directory/30013/email-marketing/software) ## Alternativas 1. [Systeme.io](https://www.capterra.co/software/198994/systeme) — 4.8/5 (2126 reviews) 2. [ActiveCampaign](https://www.capterra.co/software/79367/activecampaign) — 4.6/5 (2561 reviews) 3. [Brevo](https://www.capterra.co/software/132996/brevo) — 4.6/5 (3408 reviews) 4. [MailerLite](https://www.capterra.co/software/136603/mailerlite) — 4.7/5 (2256 reviews) 5. [Mailchimp](https://www.capterra.co/software/110228/mailchimp) — 4.5/5 (17572 reviews) ## Opiniones ### "Great products with tailored customer services" — 5.0/5 > **Deniz Devrim** | *27 de marzo de 2026* | Comercio minorista | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: We've been working for Insider for a long time. We can always reach to the team when help is needed. Products are getting improved day by day according to our needs. > > **Puntos en contra**: Web \& App templates numbers could be more that current number. Also we would like to have POC before we buy any product but sometime it can lead to a conflict. > > We are very satisfied with what Insider One provides overall. Plenty of features that we use in the platform increases our conversion rates. ----- ### "Simple and Effective for Everyday Use" — 4.0/5 > **Tramaine** | *23 de febrero de 2026* | Servicios de información | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: What I liked most was how easy it is to manage messages and interactions in one place. The interface makes communication smooth, and it helped keep things organized without much effort. > > **Puntos en contra**: The part I liked least was that some features could be more intuitive. A few tools felt a bit limited, and there were moments I had to hunt around to find what I needed. > > My overall experience has been positive. It’s a solid tool for managing communication and basic marketing tasks. While there’s room for improvement in some features, it generally works well and makes daily tasks easier. ----- ### "Insider review for enthusiasts" — 4.0/5 > **Usuario verificado** | *6 de noviembre de 2018* | Aerolíneas/aviación | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Functionality and value-added products are so useful. Customer service is so agile and solution oriented. Integrated system may offer amazing benefits for your marketing funnel and boots your sales. > > **Puntos en contra**: UI/UX design and Growth Management Platform have some lack of user-friendly perspective. Usage of products are sometimes little bit tricky and complicated. Developers should simplify some features. > > Insider is one of the most successful startup from Turkey. I can easily say that overall performance and benefit is 10 out of 10. One of the most promising startup in the marketing solution area. Must keep on eye on it. ----- ### "Significant Uplift in Engagement with Smart Segmentation" — 5.0/5 > **Usuario verificado** | *30 de marzo de 2026* | Banca | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: What sets Insider apart is how granular we can get with our audience segmentation. We're no longer blasting generic notifications to our entire user base. Instead, we tailor messages based on user behavior, transaction history triggers, and lifecycle stage. The result has been a significant uplift in notification open rates and downstream conversions. > > **Puntos en contra**: Honestly, there isn't much to complain about. If I had to nitpick, the initial onboarding and technical integration took a bit more time than we anticipated — connecting Insider to our existing mobile infrastructure required close coordination between our internal dev team and Insider's technical support. Additionally, the reporting dashboard, while informative, can feel slightly overwhelming at first given the volume of metrics available. A more simplified "executive summary" view would be a nice addition for senior stakeholders who just need the top-line numbers quickly. These are minor points though and nothing that has impacted our overall satisfaction with the platform. > > We integrated Insider into our Garanti BBVA mobile app primarily to manage push notifications and in-app messaging, and the impact has been remarkable. As a team that deals with millions of active app users daily, having a reliable and intelligent push notification infrastructure is non-negotiable — and Insider delivers exactly that. ----- ### "Seamless journeys across email, WhatsApp, and app that simplify personalization and drive repeat purchases" — 5.0/5 > **Usuario verificado** | *27 de noviembre de 2025* | Ropa y moda | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Insider makes it easy for our team to bring all channels together in one place, from email to WhatsApp and the mobile app, without juggling multiple tools. Architect is very intuitive, so setting up lifecycle flows for abandoned carts, onboarding, or win-back campaigns is quick even for non-technical users. The Platform Suite gives us flexible segmentation, allowing us to target shoppers based on behavior and preferences in real time. The Mobile App Suite helps us keep app users engaged with well-timed push notifications and in-app messages instead of generic promotions. Overall, it helps our marketing team move faster, test new ideas, and personalize at scale. > > **Puntos en contra**: Sometimes new features or modules require a bit of a learning curve, and a few interface elements differ between products, but the onboarding and support teams are very hands-on, which reduces friction and helps us get value quickly. ----- Página: 1 de 2\ Siguiente: [Página siguiente](https://www.capterra.co/software/160085/inone?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.co/software/160085/inone) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | ----- ## Datos estructurados