¿Quién usa Kissmetrics?

SaaS, comercio electrónico y agencias.

¿Qué es Kissmetrics?

Obtén, mantén e incrementa tus clientes con Customer Engagement Automation de Kissmetrics. Analíticas del comportamiento, segmentación y automatización de campañas de correo electrónico, todo en un solo lugar. Comprende profundamente y compromete de forma única a cada cliente, desde el prospecto hasta el defensor. Creado para ayudar a los especialistas en marketing y equipos de productos a aumentar las conversiones, la participación y la retención.

Información sobre Kissmetrics

Kissmetrics

https://www.kissmetricshq.com

Fundada en 2008

Resumen de precios de Kissmetrics

Kissmetrics no está disponible en versión gratuita y no ofrece prueba gratis.

Versión gratuita

No

Prueba gratis

Implementación

En la nube, SaaS, web

Formación

En directo en línea

Seminarios web

Documentación

Asistencia

Horas laborables

En línea

Funciones de Kissmetrics

Herramientas de análisis de datos
Análisis de autoservicio
Análisis predictivo
Búsqueda de lenguaje natural
Conectores de fuentes de datos
Creación de informes/análisis
Creador de consultas
Descubrimiento de datos
Panel de comunicaciones
Preparación de datos para servicio por cuenta propia
Storytelling
Visualización de datos
Análisis de páginas web
Análisis predictivo
Asignación de canales
Cartografía del viaje de cliente
Métricas de redes sociales
Métricas de rendimiento
Panel de comunicaciones
Pruebas A/B
Seguimiento de campañas
Seguimiento del ROI
Gestión de campañas
Gestión de varias ubicaciones
Seguimiento de búsqueda de sitios
Seguimiento de conversión
Seguimiento de fuentes de referencia
Seguimiento de interacciones entre usuarios
Seguimiento de objetivos
Seguimiento de palabras claves
Seguimiento de páginas consultadas
Seguimiento de tiempo en la página
Análisis de comportamientos
Análisis predictivo
Colaboración
Encuestas y comentarios
Gestión de acciones
Importación y exportación de datos
Modelado de atribuciones
Modelos
Perfiles de clientes

Reseñas de Kissmetrics

Mostrando 5 de 14 reseñas

En general
4,3/5
Facilidad de uso
3,2/5
Atención al cliente
4,2/5
Funcionalidades
4,2/5
Relación calidad-precio
3,8/5
Shawn H.
Data and Strategy Analyst
Software informático, 51-200 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    5/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 24/10/2019

"Kissmetrics makes sure I can hit the curve balls out of the park"

Comentarios: I am a daily Kissmetrics user, I start off my day checking my morning email to look for anything odd that might show up in the top 5 metrics that indicate product performance issues.
Then I use the population feature to check out the most important cohorts of my users.
I generally get around a dozen questions per day asking about feature use, or adoption rate, and I use Kissmetrics to pull those answers.

Puntos a favor: Quick access to the reports that I need most
Customizable user Populations
Super fast time over time and Cohort comparisons

Contras: I wish that there were more dashboard options, a way to set up automatic reports that would build and refresh in the app with a way to always have certain filters applied.
There is a dashboard, and it is very useful, but all Kissmetrics users share the same dashboard, and the dashboard does not allow overall filters (like excluding certain populations from all dashboard data)

  • Fuente de la reseña 
  • Publicado el 24/10/2019
Usuario verificado
Sr. Online Marketing Manager
Dispositivos médicos, 51-200 empleados
Ha utilizado el software durante: Más de un año
  • Valoración global
    5/5
  • Facilidad de uso
    2/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    4/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Fuente: GetApp
  • Publicado el 15/8/2017

"Amazingly helpful, but really hard to implement and maintain"

Puntos a favor: I think it's fair to say that Kissmetrics alongside Mixpanel are the 2 best tracking and leads analysis tools right now and for us, Kissmetrics won the competition for having a more accurate tracking tools and better pricing for a B2C company.
Generally these apps are made for B2B companies and therefore their pricing won't make sense for B2C since the total number of events they track easily impacts the price.

Contras: It takes a long time to implement it correctly especially if you have a complicated website with too many different events and properties.
They do help you to implement it but after it's done, you pretty much need to take care of new events tracking yourself. (Though, their support team still help you if you ask them questions)
There are certain limitations to it too:
- AdWords' dynamic tracking can't be reach by Kissmetrics. So if someone clicks on your AdWords ad, Kissmetrics only tells you it's Google. It can't tell you which ad group or ad it is coming from. Unless of course you deactivate the dynamic tracking and manually put the old UTM trackings for each ad in place.
- If you are doing Facebook Lead Ads, you should know since the lead conversion is happening outside of your main website, you can't store that information with the cookie attached to it to Kissmetrics or any other event tracking software.
- Kissmetrics says they have a good Salesforce integrations but it's not as smooth as you think it is. First of all, it's like an iframe within your SF and second of all, you can't do reporting within Salesforce regarding the Kissmetrics data. Their team says Kissmetrics should be the only place for your BI team to do reporting from.
All these aside, I still believe Kissmetrics is the best event tracking app out there with amazing pricing.

  • Fuente de la reseña 
  • Fuente: GetApp
  • Publicado el 15/8/2017
Usuario verificado
Product Manager
Servicios financieros, 2-10 empleados
Ha utilizado el software durante: 1-5 meses
  • Valoración global
    3/5
  • Facilidad de uso
    1/5
  • Características y funcionalidades
    3/5
  • Asistencia técnica
    3/5
  • Relación calidad-precio
    2/5
  • Probabilidad de recomendación
    2/10
  • Fuente de la reseña 
  • Fuente: GetApp
  • Publicado el 4/7/2016

"When used correctly can give great insights, though it is hard to get there"

Comentarios: I started using Kissmetrics, cause I had data that I was looking for that wasn't available through Google Analytics. The initial implementation was ok, but than I realized that the data was not correct since the integration with other tools I used, such as Unbounce didn't work smoothly.
I didn't have enough guidance to learn that, but only realized things in advance. Their support was ok, but it took them too much time to coordinate a talk with them to solve all issues, and there were always other issues I had to discover after the previous ones were solved.

Puntos a favor: Interesting insights

Contras: - difficult to install and require a lot of work
- integration with other tools isn't complete

  • Fuente de la reseña 
  • Fuente: GetApp
  • Publicado el 4/7/2016
Usuario verificado
Assistant Director of Marketing
Contabilidad, 501-1000 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    9/10
  • Fuente de la reseña 
  • Publicado el 1/10/2019

"This Software is a Game Changer"

Comentarios: For marketing, it has been eye opening. We're able to track all marketing efforts online and strategize accordingly. We've been amazed at what actually performed and what didn't. Eye opening data!

Puntos a favor: The amount of data it appends and tracks is amazing. We're able to see which prospects are visiting which pages, and the conversion process. This has helped cultivate our marketing messages per audience, as well as track over the course of three years. Historical data has been valuable to compare if our interpretation of the data is accurate. Needless to say, we have been very pleased!

Contras: Some of the data isn't easy to summarize but that is really the lease of our concerns.

  • Fuente de la reseña 
  • Publicado el 1/10/2019
Sabrina M.
Career Services Specialist - Team Lead
Educación superior, 10.001+ empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 23/10/2019

"Outstanding Software!!"

Comentarios: The overall experience with Kissmetrics was outstanding. The customer support is like no other. They are so kind and understanding, happy to provide demos and walk you through your settings and functionality. The reports are very easy to create and read. The software is very user-friendly.

Puntos a favor: This program is very user-friendly, very easy to grasp and understand the analytics. The reports come out simple and are useful. You can structure the software to track pretty much track anything you need.

Contras: I didn't have any dislikes, perhaps pricing, having a lower price option might be beneficial for some.

  • Fuente de la reseña 
  • Publicado el 23/10/2019