--- description: ¿Qué piensan los usuarios de Opteo? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Opteo gracias a Capterra Colombia. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Opteo - Opiniones, precios y características - Capterra Colombia 2026 --- Breadcrumb: [Inicio](/) > [Software para agencias de publicidad](/directory/30736/advertising-agency/software) > [Opteo](/software/153001/opteo) # Opteo Canonical: https://www.capterra.co/software/153001/opteo Página: 1 de 6\ Siguiente: [Página siguiente](https://www.capterra.co/software/153001/opteo?page=2) > Herramienta de Adwords para freelancers y pequeñas y medianas agencias digitales que hace sugerencias de mejora respaldadas por datos. > > Veredicto: 114 usuarios lo han valorado con **4.9/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Opteo? Administradores de PPC en pequeñas y medianas agencias de marketing digital, trabajadores autónomos de Adwords y administradores de SEM internos. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.9/5** | 114 Opiniones | | Facilidad de uso | 4.9/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.9/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.8/5 | Basado en las opiniones generales | | Funciones | 4.7/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 100% | (10/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Opteo - **Ubicación**: London, RU - **Constitución**: 2013 ## Contexto comercial - **Precio inicial**: US$ 99,00 - **Modelo de precios**: (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Reino Unido ## Funciones - A/B Testing - Alertas de cuenta - Gestión de campañas - Gestión de ofertas - Gestión de presupuestos - Gestión de tareas - Herramientas de investigación de palabras clave - ROI Tracking - Seguimiento de palabras claves - Varias campañas ## Integraciones (en total: 2) - Google Ads - Slack ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Chat ## Categoría - [Software para agencias de publicidad](https://www.capterra.co/directory/30736/advertising-agency/software) ## Categorías relacionadas - [Software para agencias de publicidad](https://www.capterra.co/directory/30736/advertising-agency/software) - [Herramientas PPC (Pay Per Click)](https://www.capterra.co/directory/30967/ppc/software) - [Software de gestión de campañas](https://www.capterra.co/directory/30012/campaign-management/software) - [Programas para publicidad gráfica](https://www.capterra.co/directory/32335/display-advertising/software) ## Alternativas 1. [monday.com](https://www.capterra.co/software/147657/monday-com) — 4.6/5 (5726 reviews) 2. [Semrush](https://www.capterra.co/software/151962/semrush) — 4.6/5 (2316 reviews) 3. [Madgicx](https://www.capterra.co/software/182983/madgicx) — 4.3/5 (58 reviews) 4. [Marketing 360](https://www.capterra.co/software/148516/marketing-360) — 4.5/5 (1132 reviews) 5. [Adzooma](https://www.capterra.co/software/188236/adzooma) — 4.0/5 (22 reviews) ## Opiniones ### "Excellent Adwords tool for those who want to remain in control of bidding" — 5.0/5 > **Michele** | *6 de septiembre de 2017* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: This is like the Wordstream 20 minute work week only much easier to use - and ideal for those of us who spend more than 20 minutes working on our Adwords accounts a week, as suggestions come up once or multiple times a day, depending on which plan you choose. I found the bidding suggestions particularly useful, and it picks up ad misspellings and duplicates - even when you've got the same broad match keyword with a different word order in the account. I also love the suggestions on which ads to pause based on conversions per impression OR click through. It has a lot of great features actually. Support is great and gave me higher level suggestions on structuring my account. What I really love is that there is a forum where you can suggest new features and vote on them, and they have statuses on them so you can see what's coming next. We tried automated bidding tools but didn't have the huge conversion volumes required to see good results from those. We'd trialed Acquisio but I didn't like how the bidding strategy was taken out of your hands, and setup was a nightmare - and even worse was disassociating my thousands of campaigns from the shared budgets their system set up - and support wouldn't help. For accounts that have sufficient conversion volumes I'd likely use a combo of Opteo and Adspert which was our favourite bid automation tool, but for all of our accounts, big and small, Opteo has delivered good results for us regardless of the number of historical conversions. > > **Puntos en contra**: A few improvements could be made - campaigns and ad groups list doesn't show up in alphabetical order, there could be a few more features - but I can see new features are regularly being developed. I'd love to see bid adjustment suggestions based on locations, and more frequent ad scheduling suggestions, but for the latter we likely don't have enough data in our accounts anyway to make meaningful adjustments, so perhaps that feature does come up more regularly for bigger accounts. ----- ### "Such a great tool\!" — 5.0/5 > **Usuario verificado** | *25 de octubre de 2019* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: I love that the Opteo platform provides step-by-step, well thought-out rationales for the more involved optimization suggestions. This helps us craft simple justifications for campaign changes that we can share with clients—that they'll actually understand\! Also, the visuals and stats provided with certain suggestions—like the "pause this poorly performing ad in this particular campaign or ad group" are incredibly helpful for the exact same reason. Having the numbers digested for us makes our work just that much easier. > > **Puntos en contra**: Opteo can't grasp context. For example, I often have to dismiss "add keyword" suggestions because the suggested keyword is outside of the context of the targeted user intent. We do recognize however that other factors could be at play here that are obviously outside Opteo's control. > > Simply put, it's been a great addition to our toolbox. We use it in conjunction with the Google Ads platform and often find the optimization suggestions more helpful and more honest. Google mostly wants us to add costly components to campaigns that will "increase clicks by such and such a percentage," so they say. But because we run ads for clients, we're constrained by budget in most cases and can't increase them at-will. ----- ### "For those managing many accounts that don't want to micromanag." — 3.0/5 > **Usuario verificado** | *12 de diciembre de 2020* | Propiedad inmobiliaria comercial | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: One-click implementation of Google Ads account changes from one platform allowing you to make lots of adjustments easily. Good UI > > **Puntos en contra**: I am not sure how effective the suggestions it gives for Google Ads--especially when Google already has their own bidding automation features. Some of the recommendations incorrect or redundant. > > I don't think Opteo is worth using unless you are managing 15+ accounts and I am skeptical how effective it really is. ----- ### "Intelligent PPC Automation Suite" — 5.0/5 > **Usuario verificado** | *11 de enero de 2021* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: The ease of use and amount of time it saves > > **Puntos en contra**: There's been a few instances where the recommendation didn't necessarily weigh up the total conversions against cost effectively. However I still endorse the solution as it's like a VA presenting the right information intelligently for effective decision making. > > Outstanding customer services, very insightful and friendly like having an experienced PPC team on my side. The platform is a delight to use and super intuitive, and satisfying. It's helped me sharpen up on a few skills as it really focuses on what matters most. Invaluable tool for optimising daily tasks and staying on track and scaling up ad management. Love the add writing tool and winning vs loosing ad comparisons. Have no reservations about recommending this service to anyone involved in google ad management. ----- ### "Exceptional Adwords Software That Puts The Client First" — 5.0/5 > **Peter** | *14 de julio de 2017* | Internet | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: — Opteo optimizes for the client's best interest. — Opteo encourages engagement between the marketer and the account. — The Opteo recommendation engine has, on many occasions, provided extremely similar recommendations as our Google Partner Certified marketers. The difference is, our marketers spent hours reviewing the account while Opteo spends seconds. We continue these comparisons and they are ongoing and verifiable. Becuase of this, our trust level with Opteo is sky high; it can be relied on to provide solid, useful recommendations. — Opteo is fun to use. We enjoy logging in and seeing what the engine has recommended for us. — Opteo works. Across the board we have seen reduced CPAs, more conversions, and a higher Quality Scores. — Opteo rarely fails. In our experience, we have never seen a timeout when the software is interacting with Google Adwords API to implement changes to the account. — Opteo sales team are not pushy, and support is very helpful. — Oboarding is easy, and there are multiple ways to add accounts, which is tremendously useful. e.g., you can add multiple MCCs, or single accounts, which means even though your clients might be a tangled web, it all gets standardized in Opteo. > > **Puntos en contra**: Opteo takes Adwords info and displays the data in slightly different ways. I had a few questions about what this data meant, so contacted Opteo support. Opteo Support setup a screen share session with me and walked me through each of my questions. During this call, I learned much about Opteo and even a few things Adwords that I didn't know (yes, not everyone can know everything)\! ----- Página: 1 de 6\ Siguiente: [Página siguiente](https://www.capterra.co/software/153001/opteo?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.co/software/153001/opteo) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados