--- description: ¿Qué piensan los usuarios de SALESmanago Marketing Automation? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de SALESmanago Marketing Automation gracias a Capterra Colombia. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: SALESmanago Marketing Automation - Opiniones, precios y características - Capterra Colombia 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de automatización de marketing](/directory/6/marketing-automation/software) > [SALESmanago Marketing Automation](/software/134496/salesmanago-marketing-automation) # SALESmanago Marketing Automation Canonical: https://www.capterra.co/software/134496/salesmanago-marketing-automation Página: 1 de 11\ Siguiente: [Página siguiente](https://www.capterra.co/software/134496/salesmanago-marketing-automation?page=2) > Identificación y seguimiento de visitantes del sitio web, marketing por correo electrónico, embudos de ventas automatizados, redes sociales y CRM: todo en una solución integral. > > Veredicto: 246 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa SALESmanago Marketing Automation? Pequeñas, medianas y grandes empresas del sector del comercio electrónico, de empresa a cliente y entre empresas ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.5/5** | 246 Opiniones | | Facilidad de uso | 4.3/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.5/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.4/5 | Basado en las opiniones generales | | Funciones | 4.6/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Benhauer - **Ubicación**: Krakow, Polonia - **Constitución**: 2011 ## Contexto comercial - **Precio inicial**: EUR 378,00 - **Modelo de precios**: (versión gratuita disponible) (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop), Windows (local), Linux (local), Chromebook (desktop), Android (móvil), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: alemán, español, inglés, italiano, polaco - **Países disponibles**: Afganistán, Albania, Alemania, Andorra, Angola, Anguila, Antigua y Barbuda, Arabia Saudita, Argelia, Argentina, Armenia, Aruba, Australia, Austria, Azerbaiyán, Bahamas, Bangladés, Barbados, Baréin, Belice y 209 más ## Funciones - A/B Testing - Acciones activadas por evento - Análisis de campañas - Automatización de marketing - CAN-SPAM Compliance - CRM - Campañas de goteo - Campos personalizables - Creación de informes/análisis - Cualificación de leads - Editor WYSIWYG - Gestión de campañas - Gestión de clientes potenciales - Gestión de contactos - Gestión de modelos - Gestión de suscriptores - Importación y exportación de datos - Marketing multicanal - Marketing por correo electrónico - Marketing social - Mobile Optimization - Notificaciones de clientes potenciales - Participación del cliente - Perfiles de clientes - Personalización - Programación de campañas - Páginas de aterrizaje y formularios web - ROI Tracking - Segmentación - Segmentación de clientes - Segmentación de clientes potenciales - Seguimiento de visitantes de la web - Seguimiento por correo electrónico - Third-Party Integrations ## Integraciones (en total: 26) - Adobe Commerce - BigCommerce - Firmao CRM - Freshdesk - Google Ads - Google Analytics 360 - IdoSell - Involve.me - LiveSpace - Magento 2 Delivery Date Extension - Magento 2 Store Locator - Omniconvert - OpenCart - PrestaShop - SalesLoft … y 11 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Herramientas de automatización de marketing](https://www.capterra.co/directory/6/marketing-automation/software) ## Categorías relacionadas - [Herramientas de automatización de marketing](https://www.capterra.co/directory/6/marketing-automation/software) - [Herramientas para gestionar redes sociales](https://www.capterra.co/directory/30939/social-media-management/software) - [Software de plataformas de datos de clientes](https://www.capterra.co/directory/31334/customer-data-platform/software) - [Herramientas de email marketing](https://www.capterra.co/directory/30013/email-marketing/software) - [Herramientas de captación de leads](https://www.capterra.co/directory/31017/lead-capture/software) ## Alternativas 1. [Brevo](https://www.capterra.co/software/132996/brevo) — 4.6/5 (3408 reviews) 2. [Mailchimp](https://www.capterra.co/software/110228/mailchimp) — 4.5/5 (17572 reviews) 3. [MailerLite](https://www.capterra.co/software/136603/mailerlite) — 4.7/5 (2256 reviews) 4. [ActiveCampaign](https://www.capterra.co/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [Constant Contact](https://www.capterra.co/software/31898/constant-contact) — 4.3/5 (2912 reviews) ## Opiniones ### "A very good compromise between simplicity, effectiveness and investment" — 5.0/5 > **Riccardo** | *28 de febrero de 2025* | Marketing y publicidad | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Since 2016, we’ve partnered with SALESmanago through thick and thin, watching them evolve from a solid Marketing Automation platform into a robust CDP. Over the years, we’ve tackled everything from simple integrations to large-scale projects that linked multiple eCommerce sites, websites, and retail locations. We’ve also had the chance to share feedback that shaped new features—many of the tools we rely on now are the direct result of that collaborative spirit. What’s truly stood out is SALESmanago’s willingness to adapt. In a rapidly shifting e-commerce landscape, they’ve stayed ahead of the curve—innovating, refining, and listening when it mattered most. Sure, there have been challenges, but their support and dedication have helped us navigate those hurdles and come out stronger. Today, a big part of our success story is tied to how well we’ve worked together. Looking forward, SALESmanago’s roadmap promises exciting developments that spark our confidence for the future. We’re proud of how far we’ve come as partners, and we’re eager to keep the momentum going, growing and evolving, side by side. > > **Puntos en contra**: Over the past three years, following the acquisition, SALESmanago has undergone significant shifts in strategy, personnel, board composition, and management—changes that at times made collaboration more difficult. We felt some growing pains, but we understood this was a necessary step for a company aiming to make major strides in technology, organization, and effective support. Even so, the platform remains easy to use. There are still a few areas that feel more complex than other solutions, but we can already see them working to streamline these parts. The first releases from this push have been really encouraging, and we’re optimistic about the direction they’re headed. > > We’ve had a solid track record with SALESmanago since 2016, and their ambitious technology investment plan makes it clear the next chapter will be truly groundbreaking. ----- ### "A flexible and user-friendly tool" — 4.0/5 > **Nikola** | *6 de noviembre de 2024* | Juegos de ordenador | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: - The platform is easy and intuitive—I’ve never had trouble navigating it. - They’re open to creating custom solutions tailored to non-standard e-commerce businesses. - I feel heard; they’re very receptive to feedback and actively implement suggestions. - They’re continuously improving, especially when it comes to new features. - Their customer support is fast. Usually, within minutes, I receive confirmation that my ticket was received, information on who is handling it, and an expected response time. They also understand when an issue is urgent and requires immediate attention. > > **Puntos en contra**: There are a few areas that could be enhanced, such as more efficient A/B testing for email subjects (currently, multiple emails have to be created for testing), expanded options for data extraction (e.g., you can extract data for users who opened an email but not for those who clicked), and simpler, faster mass management of tags and user details. Also, I wasn’t involved during the initial tool implementation, but there were some gaps in the integration when I started using it. I’m not sure how this process looks like now, but I believe it would be helpful for the clients if SalesManago conducts a health check at the end of each integration. This could include verifying if purchases are being sent correctly, ensuring dashboards are tracking them properly, etc. In our case, corrections were needed on our end, but SalesManago didn't inform us that something went wrong during the process. > > Over time, using the tool has become easy and enjoyable. Since we’re not a typical e-commerce company, we needed a more customized approach, and SalesManago introduced several improvements for us over a few months. Currently, the tool runs smoothly. There are a few areas that could be enhanced, such as more efficient A/B testing for email subjects (currently, multiple emails have to be created for testing), expanded options for data extraction (e.g., you can extract data for users who opened an email but not for those who clicked), and simpler, faster mass management of tags and user details. Generally, some limitations can be worked around, but this often requires contacting support, for example, to extract user data that is available, but not accessible to the user directly, or deleting the tags with a specific phrase used. For standard tasks like sending emails and managing campaigns, the tool is reliable, and any issues that arise are communicated and promptly resolved. ----- ### "Great marketing automation platform" — 5.0/5 > **Alfredo** | *12 de marzo de 2026* | Tecnología y servicios de la información | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: I have had an excellent experience using SALESmanago as a marketing automation platform. One of the things that stands out immediately is how easy it is to use, even for complex automation strategies. The interface is intuitive and well-structured, which makes it simple to create campaigns, manage customer journeys, and analyze results without a steep learning curve. SALESmanago offers a very powerful set of tools for segmentation, personalization, and behavioral tracking. The ability to build detailed customer profiles and trigger automated actions based on real-time behavior is extremely valuable for improving engagement and conversions. The automation workflows are flexible and visual, allowing teams to design sophisticated marketing scenarios with ease. Another major advantage is how well the platform integrates with websites, e-commerce platforms, and other marketing tools. This makes it possible to centralize customer data and create truly personalized communication across multiple channels. From a user experience perspective, the platform is fast, reliable, and designed with marketers in mind. Once the tracking and integrations are in place, it becomes very efficient to manage campaigns, monitor performance, and continuously optimize strategies. Overall, SALESmanago is a powerful and user-friendly marketing automation solution. It provides the tools needed to build highly personalized customer experiences while remaining easy to manage on a daily basis. I highly recommend it for companies looking to scale their marketing automation and improve customer engagement. > > **Puntos en contra**: While SALESmanago is a very powerful platform, some advanced features can take a little time to fully understand at the beginning, especially for teams that are new to marketing automation. Additionally, because the platform offers so many capabilities, the initial setup and configuration may require some planning. However, once everything is properly configured, the platform becomes very efficient and easy to manage. > > Excellent experience, since we had an onboarding process with a dedicated consultant that helped us along the way. Easy to use, the interface is intuitive and well-structured. ----- ### "Stay away, plenty of cheaper alternatives" — 1.0/5 > **Usuario verificado** | *11 de diciembre de 2025* | Diseño | Valoración de la recomendación: 1.0/10 > > **Puntos a favor**: Nothing really stands out for the money they ask you. The only thing is the very good cystomer support > > **Puntos en contra**: Very difficult to setup automations and overall platform functionalities are very dated with very basic UI/UX functionalities. > > Quite bad and not worth the price. On top of that you are locked in a 2 year contract that binds you forever. ----- ### "Advanced marketing automation with outstanding customer support" — 5.0/5 > **Ewa** | *16 de marzo de 2026* | Telecomunicaciones | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: SALESmanago is a tool that truly makes everyday work easier. It offers extensive capabilities, from segmentation and automation to communication personalization and multichannel customer engagement, making it possible to run highly tailored campaigns for different customer groups. Another big advantage is the support. The team is very helpful, responds quickly, and genuinely tries to find the best solution instead of just redirecting you to documentation. This makes implementing new ideas and solving problems much smoother. > > **Puntos en contra**: Many features and integrations are clearly optimized for e-commerce. Companies from service-based industries may sometimes need to adapt the setup to fit their processes. Fortunately, the system is flexible and the support team is very helpful in finding suitable solutions. ----- Página: 1 de 11\ Siguiente: [Página siguiente](https://www.capterra.co/software/134496/salesmanago-marketing-automation?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.co/software/134496/salesmanago-marketing-automation) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Datos estructurados