--- description: ¿Qué piensan los usuarios de Sprinklr? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Sprinklr gracias a Capterra Colombia. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Sprinklr - Opiniones, precios y características - Capterra Colombia 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de marketing en redes sociales](/directory/30781/social-media-marketing/software) > [Sprinklr](/software/131274/sprinklr-platform) # Sprinklr Canonical: https://www.capterra.co/software/131274/sprinklr-platform Página: 1 de 5\ Siguiente: [Página siguiente](https://www.capterra.co/software/131274/sprinklr-platform?page=2) > Sprinklr es una plataforma de software empresarial creada para gestionar las experiencias de los clientes a escala. > > Veredicto: 94 usuarios lo han valorado con **4.2/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Sprinklr? Los clientes de Sprinklr son empresas Fortune 2000 con un plan para llegar al consumidor conectado, a escala. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.2/5** | 94 Opiniones | | Facilidad de uso | 3.9/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.1/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.9/5 | Basado en las opiniones generales | | Funciones | 4.3/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Sprinklr - **Constitución**: 2007 ## Contexto comercial - **Público objetivo**: 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Windows (local), Android (móvil), iPhone (móvil) - **Idiomas admitidos**: alemán, español, francés, inglés, italiano, japonés, neerlandés, portugués, árabe - **Países disponibles**: Alemania, Arabia Saudita, Australia, Austria, Bélgica, Canadá, Catar, Dinamarca, Emiratos Árabes Unidos, España, Estados Unidos, Francia, Hungría, India, Italia, Jersey, Luxemburgo, Mónaco, Países Bajos, Portugal y 5 más ## Funciones - Alertas y notificaciones - Análisis de la competencia - Asistencia al cliente - Búsqueda/filtro - Chat en vivo - Chatbot - Comunicación multicanal - Creación de informes y estadísticas - Detección del idioma - Directrices de marca - Distribución automática de llamadas - Distribución multicanal - Encuestas y comentarios - Enrutamiento automatizado - Enrutamiento de llamadas - Etiquetado - Formularios personalizables - Gestión de abogados - Gestión de activos digitales - Gestión de bandeja de entrada - Gestión de canales - Gestión de comentarios - Gestión de contenidos - Gestión de eventos - Gestión de la base de conocimiento - Gestión de la comunicación - Gestión de la experiencia del cliente - Gestión de los comentarios negativos - Gestión de varias cuentas - Herramientas de colaboración - Historial de cliente - Informes personalizables - Marcador automático - Mensajería SMS - Métricas de rendimiento - Panel de actividades - Planificación de actividades - Planificación estratégica - Presupuestos/previsiones - Procesamiento de lenguaje natural - ROI Tracking - Real-Time Analytics - Recopilación de datos multicanal - Respuestas automáticas - Robot preconfigurado - Seguimiento de la participación - Sugerencias de consultas - Supervisión - Varias campañas - Workflow Automation … y 58 características más ## Integraciones (en total: 54) - AI Virtual Avatar - Adjust - Adobe Analytics - Adobe Commerce - Adobe Experience Manager - AppsFlyer - Aprimo Digital Asset Management - BL.INK - Bazaarvoice - Beckon - Bitly - Bynder - Canary - Coveo Relevance Cloud - Discourse … y 39 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Herramientas de marketing en redes sociales](https://www.capterra.co/directory/30781/social-media-marketing/software) ## Categorías relacionadas - [Herramientas de marketing en redes sociales](https://www.capterra.co/directory/30781/social-media-marketing/software) - [Herramientas para gestionar redes sociales](https://www.capterra.co/directory/30939/social-media-management/software) - [Herramientas de social network](https://www.capterra.co/directory/10043/social-networking/software) - [Herramientas de monitorización de redes sociales](https://www.capterra.co/directory/31028/social-media-monitoring/software) - [Software para gestión de personal del centro de atención telefónica](https://www.capterra.co/directory/32607/call-center-workforce-management/software) ## Alternativas 1. [Instagram](https://www.capterra.co/software/210721/instagram) — 4.7/5 (5224 reviews) 2. [Zoho Social](https://www.capterra.co/software/159351/zoho-social) — 4.7/5 (3480 reviews) 3. [monday AI Work Platform](https://www.capterra.co/software/147657/monday-com) — 4.6/5 (6123 reviews) 4. [Hootsuite](https://www.capterra.co/software/121701/hootsuite) — 4.4/5 (3803 reviews) 5. [HubSpot Marketing Hub](https://www.capterra.co/software/171840/hubspot-marketing) — 4.5/5 (6258 reviews) ## Opiniones ### "Amazing customer marketing platoform but super expensive\!" — 5.0/5 > **Gabriel** | *21 de octubre de 2024* | Marketing y publicidad | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Excellent data inputs, ability to organize and analyze, while also provide rich insights over time. Amazing customer service and set-up support as well as ongoing abilities for incoming and outgoing digital and social content. > > **Puntos en contra**: Price. Way too expensive. Otherwise not much to complain about. > > Amazing brand management and digital/social marketing platform. Great support. But super expensive. ----- ### "Top of the class, cost to match" — 5.0/5 > **Chris** | *13 de noviembre de 2025* | Impresión | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: Sprinklr is absolutely phenomenal as a tool for social listening, analytics, scheduling, and messaging across all of the channels we use. If you've used any tools similar, you'll be able to pick up and run with Sprinklr, but like most things I'd describe it as "easy to use, hard to master" The scheduling is robust, the analytics are full of great insights and customizable dashboards, and the listening is easy to handle even on small scale. Visual listening identifies posts using logos or other assets which makes proactive outreach simple. > > **Puntos en contra**: Sprinklr is one of the more expensive examples of these tools, unfortunately, but that can be expected with so many different modules and top of the line tools. There is definitely a learning curve, but not one that is strong enough to deter me. I would say there is so much, almost too much at times. It's wonderful to have so many tools in one place, but I often find myself underutilizing pieces. > > Overall, it's been a great experience with Sprinklr. We have found it to be incredibly useful to schedule, track, and impact. Customer support has been wonderful, onboarding was heavy for a small team but not impossible ----- ### "Pros and Cons" — 3.0/5 > **Jessie** | *23 de septiembre de 2026* | Administración gubernamental | Valoración de la recomendación: 5.0/10 > > **Puntos a favor**: It integrates with most social media platforms making it easier to have an oversight of campaigns, analysis, reach, reactions, spend and other metrics in a single view/report. The live reporting features enable internal and external team members to keep across results and download as required. The Sprinklr support team are generally quick to respond and solve issues. > > **Puntos en contra**: It is not user-friendly and requires a steep learning curve. Because of the complexities and nuances of the individual platforms Sprinklr set-up (especially the Advertising) is very complicated, convoluted and does not always represent the functions of the platforms. For eg Sprinklr permits time of day scheduling for LinkedIn and although they claim that despite LinkedIn not having this as a function it can support it - however once you set it up the campaign has errors and you need to remove the time of day scheduling in order for the campaign to run. > > You need to put in a lot of pre-work to set up your account (ie settings, functions, reports) and keep an eye on your native platforms to ensure the metrics match. Also you need to have knowledge of the native platform changes/updates to ensure your Spinklr campaigns run. Sometimes your campaign can be published but some components/placements do not run as the specifications do not match the updated native platform specs. It does provide a lot of flexibility and customisation and functions for sharing with team members who do not have access to the native platforms. Dashboards are an excellent feature and the ease of managing users is useful. It is expensive especially once you have a high number of users but if you are using it for organic, paid and reporting function the value for money can be justified. ----- ### "Sprinklr- The best scheduling tool" — 4.0/5 > **Muhammad Zohaib** | *12 de septiembre de 2026* | Construcción | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Sprinklr offers strong value for money by bringing social media management, publishing, engagement, and analytics into one platform. Its centralized dashboard helps users manage multiple social channels efficiently, although the learning curve may be higher for beginners. The post-scheduling tools make it easy to plan, organize, and publish content across different platforms. Detailed engagement insights, flexible subscription options, and convenient payment arrangements help businesses track performance and manage their marketing activities effectively. > > **Puntos en contra**: Sprinklr is expensive for small businesses, and its wide range of features feel complicated for new users. The platform also has a steep learning curve, while some advanced tools and integrations require extra setup or technical support. > > My overall experience was very good with Sprinklr as I was using it for posting and scheduling social media posts on Facebook and Instagram. ----- ### "Sprinklr is game - All in one social media platform" — 5.0/5 > **Usuario verificado** | *5 de febrero de 2022* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: It is fast, accurate \& effcient. It understands the current marketing needs > > **Puntos en contra**: Granular permissions level. You have to go through a lot of process if you want to turn on a small option/feature > > It was an amazing experience using Sprinklr and i personally recommend it to have it if not yet in 2022 ----- Página: 1 de 5\ Siguiente: [Página siguiente](https://www.capterra.co/software/131274/sprinklr-platform?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.co/software/131274/sprinklr-platform) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fi | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nb | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Datos estructurados