--- description: ¿Qué piensan los usuarios de Cision? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Cision gracias a Capterra Colombia. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Cision - Opiniones, precios y características - Capterra Colombia 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de relaciones públicas](/directory/10033/public-relations/software) > [Cision](/software/129611/cision) # Cision Canonical: https://www.capterra.co/software/129611/cision Página: 1 de 5\ Siguiente: [Página siguiente](https://www.capterra.co/software/129611/cision?page=2) > Cision es líder mundial en software y servicios de gestión de boca a boca para profesionales de las relaciones públicas y la comunicación de marketing. > > Veredicto: 89 usuarios lo han valorado con **3.8/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Cision? Si eres un profesional de la comunicación o los medios, Cision ofrece todo lo que necesitas para difundir tu historia. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **3.8/5** | 89 Opiniones | | Facilidad de uso | 3.8/5 | Basado en las opiniones generales | | Asistencia al cliente | 3.7/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.5/5 | Basado en las opiniones generales | | Funciones | 3.9/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 70% | (7/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Cision - **Constitución**: 1867 ## Contexto comercial - **Precio inicial**: US$ 1,00 - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Alemania, Australia, Canadá, Estados Unidos, Irlanda, Nueva Zelanda, Reino Unido ## Funciones - A/B Testing - Actualización automática - Análisis de audiencias - Análisis de campañas - Análisis de la competencia - Análisis de páginas web - Análisis de sentimientos - Análisis de tendencias - Análisis visual - Base de datos de contactos - Búsqueda/filtro - Creación de informes y estadísticas - Creación de informes/análisis - Distribución de correo electrónico - Distribución multicanal - Gestión de activos digitales - Gestión de contactos - Gestión de correo directo - Gestión de la comunicación - Gestión de la reputación - Gestión de recortes de prensa - Informes personalizables - Integración de redes sociales - Media Monitoring - Multi-Channel Attribution - Métricas de rendimiento - Panel de comunicaciones - Planificación de campañas - ROI Tracking - Real-Time Notifications - Recopilación de datos multicanal - Redactor de comunicados de prensa - Seguimiento de actividades - Seguimiento de campañas - Seguimiento de conversión - Seguimiento de la participación - Seguimiento de marcas - Supervisión - Supervisión KPI - Supervisión de competidores - Supervisión de prensa - Supervisión de redes sociales - Visualización de datos ## Opciones de asistencia - E-mail/Help Desk - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Herramientas de relaciones públicas](https://www.capterra.co/directory/10033/public-relations/software) ## Categorías relacionadas - [Herramientas de relaciones públicas](https://www.capterra.co/directory/10033/public-relations/software) - [Herramientas de monitorización de redes sociales](https://www.capterra.co/directory/31028/social-media-monitoring/software) - [Herramientas de monitorización de redes sociales](https://www.capterra.co/directory/33397/social-listening-tools/software) - [Herramientas de análisis de datos de marketing](https://www.capterra.co/directory/31018/marketing-analytics/software) - [Software para análisis de redes sociales](https://www.capterra.co/directory/31655/social-media-analytics-tools/software) ## Alternativas 1. [Google Analytics 360](https://www.capterra.co/software/177042/google-analytics) — 4.7/5 (8089 reviews) 2. [HubSpot Marketing Hub](https://www.capterra.co/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews) 3. [Jungle Scout](https://www.capterra.co/software/210662/jungle-scout) — 4.7/5 (280 reviews) 4. [Meltwater](https://www.capterra.co/software/123153/meltwater) — 4.0/5 (96 reviews) 5. [Zoho Social](https://www.capterra.co/software/159351/zoho-social) — 4.7/5 (3388 reviews) ## Opiniones ### "Keeps Us Current\!" — 4.0/5 > **Corey** | *3 de marzo de 2022* | Gestión de organizaciones sin ánimo de lucro | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Cision allows us to know every time we are mentioned in the media, which gives us the opportunity to not only track where we are and what is said about us, but also share that media with our followers on social platforms. Cision is also crucial in our media outreach, especially when contacting local media where we may not have regular contacts. > > **Puntos en contra**: A lot of the searches, you need help with their client relations folks, who are amazing, but it's an extra step we don't always have time for. > > Has really improved as our media presence has grown and have no reason to switch to another provider. ----- ### "Best media and social listening tool" — 5.0/5 > **Thibault** | *16 de noviembre de 2025* | Automoción | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: I like its ease of use and their social and media listening functionalities that enable to measure the reach of such exposure for a specific brand > > **Puntos en contra**: Even I found this tool essential for every Marketing and Communication leader, it is a bit expensive, especially with the emergence of AI > > I am using Cision on a daily basis to monitor all mentions of my brand not only across all French media but also on Social Media ----- ### "Not the best bang for your buck" — 3.0/5 > **Venita** | *17 de abril de 2023* | Marketing y publicidad | Valoración de la recomendación: 2.0/10 > > **Puntos a favor**: During my time working for another company, I utilized this particular product for publishing Press Releases as it was their preferred method. The outcome of my published Press Releases was satisfactory, with seamless image integration. The publishing process itself was also hassle-free, and I appreciated the ability to preview my content before it went public. Additionally, the feature of scheduling releases ahead of time proved to be a helpful time management tool. > > **Puntos en contra**: In all honesty, I found the published content to have a great appearance. However, given the price, I was disappointed with the limited reach. The publishing packages came with a "use it or lose it" time constraint for credits purchased. Additionally, contacting customer support proved to be a challenging experience. Despite having a direct contact number for my sales representative, I had to leave multiple messages and emails before receiving a response. > > Since starting my own firm and no longer being constrained to using Cision, I have come across multiple Press Release publishers that offer the same or even greater reach. I was not satisfied with the package price and level of customer service from Cision. Consequently, I have shifted to a different Press Release partner that better supports my clients' target audience and fits within my budget. As a result, I am regularly publishing Press Releases with this new partner. ----- ### "Overall Happy Customer" — 4.0/5 > **Karly** | *16 de octubre de 2024* | Transporte/transporte en camión/ferrocarril | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: The customizable dashboards are easy to use, and I love the visualizations. > > **Puntos en contra**: We had a lot of issues setting up our dashboards and our Google Analytics kept getting disconnected (over 5 times). > > I'm overall happy with the product, but we had a lot of issues with set up and integration. ----- ### "No longer the industry leader for media research" — 4.0/5 > **Scott** | *19 de mayo de 2021* | Relaciones públicas y comunicaciones | Valoración de la recomendación: 4.0/10 > > **Puntos a favor**: Cision has always been the gold standard for media research. The robust platform boasted hundreds of updates daily, and the media list output has been largely reliable. > > **Puntos en contra**: Unfortunately, Cision either suffers from poor leadership, poor vision, a lack of care for its customers, or some combination of all the above. Aside from the fact that the results are no longer as reliable as they used to be, each and every update to the user interface has made the platform worse. The UX is not intuitive or easy to use. The customer service is not remarkable in any way. The technical support is a bit of a disaster. > > Every serious agency needs a media research tool in order to build and execute media relations campaigns; we're no exception. Media research is largely the only thing we've used from Cision. Our team has become disillusioned with how difficult it has become to create meaningful media lists. So much so that we're likely to transition away from Cision when our contract expires. ----- Página: 1 de 5\ Siguiente: [Página siguiente](https://www.capterra.co/software/129611/cision?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.co/software/129611/cision) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados