--- description: ¿Qué piensan los usuarios de Meltwater? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Meltwater gracias a Capterra Colombia. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Meltwater - Opiniones, precios y características - Capterra Colombia 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de relaciones públicas](/directory/10033/public-relations/software) > [Meltwater](/software/123153/meltwater) # Meltwater Canonical: https://www.capterra.co/software/123153/meltwater Página: 1 de 5\ Siguiente: [Página siguiente](https://www.capterra.co/software/123153/meltwater?page=2) > Herramientas que permiten a los profesionales de marketing, comunicaciones y relaciones públicas supervisar, analizar e influir en sus entornos. > > Veredicto: 96 usuarios lo han valorado con **4.0/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Meltwater? Solución SaaS que ayuda a los profesionales de la comunicación de todos los sectores a crear estrategias de marketing digital para monitorear los medios en redes sociales y gestionar el marketing de influencers. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.0/5** | 96 Opiniones | | Facilidad de uso | 4.0/5 | Basado en las opiniones generales | | Asistencia al cliente | 3.7/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.4/5 | Basado en las opiniones generales | | Funciones | 4.0/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 70% | (7/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Meltwater - **Ubicación**: San Francisco, Noruega - **Constitución**: 2001 ## Contexto comercial - **Modelo de precios**: (Prueba gratis) - **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop), Android (móvil), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: alemán, chino, español, francés, inglés, irlandés, italiano, japonés, neerlandés, noruego, portugués, sueco - **Países disponibles**: Alemania, China, España, Finlandia, Francia, Italia, Japón, Noruega, Suecia ## Funciones - API - Alertas y notificaciones - Análisis de campañas - Análisis de la competencia - Análisis de páginas web - Análisis de sentimientos - Análisis de tendencias - Base de datos de contactos - Búsqueda/filtro - Creación de informes/análisis - Descubrimiento de influencers - Distribución de correo electrónico - Filtrado por palabras clave - Gestión de campañas - Gestión de canales - Gestión de contenidos - Gestión de la reputación - Gestión de los comentarios negativos - Gestión de relaciones con influencers - Gestión de respuestas - Gestión de varias cuentas - Hashtag Tracking - Herramientas de colaboración - Importación y exportación de datos - Informes personalizables - Marketing multicanal - Media Monitoring - Métricas de rendimiento - Panel de actividades - Panel de comunicaciones - Participación del cliente - ROI Tracking - Real-Time Analytics - Real-Time Notifications - Recopilación de datos multicanal - Redactor de comunicados de prensa - Segmentación de clientes - Seguimiento de campañas - Seguimiento de conversión - Seguimiento de influencers - Seguimiento de la participación - Seguimiento de palabras claves - Supervisión - Supervisión KPI - Supervisión de competidores - Supervisión de páginas web - Supervisión de redes sociales - Third-Party Integrations - Varias campañas - Visualización de datos … y 18 características más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Herramientas de relaciones públicas](https://www.capterra.co/directory/10033/public-relations/software) ## Categorías relacionadas - [Herramientas de relaciones públicas](https://www.capterra.co/directory/10033/public-relations/software) - [Software de inteligencia competitiva](https://www.capterra.co/directory/30539/competitive-intelligence/software) - [Herramientas para gestionar la reputación](https://www.capterra.co/directory/30750/reputation-management/software) - [Herramientas de marketing en redes sociales](https://www.capterra.co/directory/30781/social-media-marketing/software) - [Herramientas para gestionar redes sociales](https://www.capterra.co/directory/30939/social-media-management/software) ## Alternativas 1. [Brand24](https://www.capterra.co/software/149054/brand24) — 4.7/5 (254 reviews) 2. [Hootsuite](https://www.capterra.co/software/121701/hootsuite) — 4.4/5 (3795 reviews) 3. [Agorapulse](https://www.capterra.co/software/123971/agorapulse) — 4.6/5 (713 reviews) 4. [Sprout Social](https://www.capterra.co/software/121447/sprout-social) — 4.4/5 (606 reviews) 5. [YouScan](https://www.capterra.co/software/173036/youscan) — 4.9/5 (107 reviews) ## Opiniones ### "One of the top PR database options in the industry" — 4.0/5 > **Dan** | *16 de agosto de 2024* | Marketing y publicidad | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: Meltwater is one of the top media databases for PR professionals > > **Puntos en contra**: No media database is perfect in terms of either staying current with media members and/or as it relates to media monitoring. Can be expensive in terms of number of seats and/or tools used. > > We use Meltwater primarily for social media monitoring as well as for building media lists for our clients. ----- ### "One tool that does almost everything we need" — 4.0/5 > **DeDe** | *30 de octubre de 2020* | Servicios | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: The dashboard for easy monitoring of our media and social coverage. > > **Puntos en contra**: They charge separate pricing for everything, and it seems that every time I turn around they're rolling out a cool new feature they want to share, but it's always extra. > > We've been using it in this office for about 2 years now, and I used them previously at another job, as well. They're very responsive when you need help with something. I like the tool. It's intuitive and does just about everything we'd want it to. I do think their sales tactics were a little heavy-handed sometimes, putting deadlines on offers and whatnot, but when I talked to them about it, they lightened up a lot. ----- ### "Disappointing Tool, More Disappointing Support & Client "Success"" — 1.0/5 > **Abe** | *31 de enero de 2023* | Software informático | Valoración de la recomendación: 0.0/10 > > **Puntos a favor**: The platform seemed to deliver daily "monitoring" alerts on a daily schedule as promised. While not worth anything to our organization, the emails did come every day as promised. > > **Puntos en contra**: As a product/platform, Meltwater was an overpriced, worse alternative to Google alerts and provided no semblance of quality monitoring results for our organization. Their reputation monitoring tool returned highly unrelated results from a majority of click-bait, AI-generated SEO websites. I can't think of how many times our team would look at the "alert" emails and laugh at both the quality of the results followed by the obscureness of the websites it was pulling content from. Separately, we set up basic Google Alerts along with Hootsuite and a handful of other free/inexpensive social media monitoring alerts, and the info from there was far better in quality and delivery than what we had received from Meltwater.In fairness, Meltwater was deployed by legacy employees who did not have a full breadth of understanding of the platform's purpose or potential. However, it appears that there was minimal, if any, implementation and launch support and/or validation from the Meltwater team that the monitoring results were what we were looking for. > > From a services/support/client success perspective, this is where the disappointment continues. Despite messaging our "client success manager" of our desire to not renew and cancel our subscription, we continued to receive a mix of promotional and reengagement emails and outreach. It got to a point where we asked our "client success manager" to please disable our instance of the platform so our team would stop receiving the useless alert emails that were filling up our inboxes. Despite several emails, our CSM never replied to the emails or heeded our request to disable our account. We later interacted with the online chat support to work with a human being to deactivate our account. This time, we were told that our request would be passed on to the appropriate team members and acted upon immediately; however, nothing ever happened. We eventually found the email of a \[sensitive content hidden\] for client success and forwarded the response. They finally responded and said we had to participate in an exit interview before they would formally close our account. We politely declined given the back and forth that had already taken place and asked for our account to be disabled/terminated. After several weeks, this has still not been addressed, and the \[sensitive content hidden\] has not responded to any emails since.How you treat your clients when they leave you should be the same as how you treat them the day before they sign with you. It's disappointing to see a company respond (or ----- ### "Great for customer engagement and as CRM tool" — 4.0/5 > **Rameez** | *12 de junio de 2019* | Comercio minorista | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: The CRM tool is amazing at collating and managing all social media into a chronological timeline. What I like most about this software is the interface. Very fluid and modern and easy on the eyes. It is also user-friendly, I was able to upskill many agents within 2 days maximum. > > **Puntos en contra**: I do feel that the reporting could be a bit more specific or customisable. Especially when pulling agent reports, there is some information which I would like to see which is not there, so perhaps allowing a more in-depth customisable report functionwould be beneficial. > > For the two years that we used Meltwater we increased our media sales and overall agent productivity. This lead to a decrease in our ques and many more satisfied customers. There are better products however Meltwater will definitely get the job done. ----- ### "Solid product" — 4.0/5 > **Tabytha** | *2 de enero de 2025* | Educación superior | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: Ease of use, good customer support, and good features. > > **Puntos en contra**: I felt limited for reporting -- it was hard to compare more than two competitors and required me to create charts outside the platform. We no longer use Meltwater. > > Overall, it was positive, good product, but it was more than we wanted to pay. I should clarify that we didn't use the outreach tools or social media listening which would have made it more useful for us\! ----- Página: 1 de 5\ Siguiente: [Página siguiente](https://www.capterra.co/software/123153/meltwater?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.co/software/123153/meltwater) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | sv | | ----- ## Datos estructurados