Opiniones de Salesforce Marketing Cloud

Software con gran potencial de automatización y gestion de marketing

Puntos a favor:

La cantidad de herramientas disponibles para poder automatizar y gestionar distintos canales dentro de una estrategia (SMS, email, web, redes sociales). Además tiene un gran poder de segmentación y permite análisis muy detallados.

Contras:

Uno de los puntos negativos es el precio para pequeños negocios. Y el segundo punto negativo, es que es un software bastante complejo de configurar y de manejar, es necesario dedicar bastante tiempo y recursos adicionales con un partner integrador que pueda ayudar a sacar todo el provecho de la herramienta.

El Mejor CRM pata tu marketing empresarial

Comentarios: Buena experiencia en general, si se tienen los conocimientos adecuados se le puede sacar mucho provecho

Puntos a favor:

Tiene una variedad increíble de opciones y herramientas, puedes usarla para casi todo: generar leads, crear flujos de experiencias multicanal, gestionar nuestras redes sociales...y además puedes hacerlo todo en la propia plataforma, lo cual simplifica mucho el proceso. Puedes tener prácticamente todo tu marketing automatizado, lo cual es muy cómodo. Es mucho más "manejable" y fácil de utilizar que otras plataformas similares.

Contras:

A veces, cuando hay mucho volumen se colapsa y tarda en reaccionar o incluso se cae. No es un software barato. Puede ser muy complicado empezar a utilizarla al principio.

Muy satisfactorio

Puntos a favor:

El producto está integrado con el CMS, lo que nos permite compartir información en ambas vías y generar automatismos en base a eventos que ocurren en el CMS (cambio de estado de potenciales, etc).

Contras:

Algunas funcionalidades son complejas de implementar y se necesita la ayuda externa del equipo de Salesforce. El proceso de implementación fue bastante costoso, pero después el mantenimiento es sencillo.

Mi humilde opinion

Comentarios: En general, estoy muy satisfecho con Salesforce Marketing Cloud y no puedo imaginarme tener que depender de varias herramientas para ejecutar las mismas funcionalidades como solía hacer.

Puntos a favor:

Marketing Cloud es una forma estupenda de gestionar fácilmente nuestras cuentas de redes sociales, las publicaciones en Facebook y las soluciones de automatización del correo electrónico. Como esta plataforma está integrada en nuestro sitio web, sigue siendo muy fácil contar con proveedores externos y soluciones de software que se integren en ella. Un ejemplo de ello es que todavía utilizamos Mailchimp para ayudar a gestionar nuestro canal de correo electrónico a pesar de que Marketing Cloud ofrece una solución de correo electrónico como parte de su software..

Contras:

Poca formación a menos que se compre por separado.Puede ser muy abrumador al principio aprender Marketing Cloud en su conjunto.Es caro para las pequeñas empresas; puede llevar mucho tiempo aprender a usarloServicio al cliente poco efectivo

Marketing Cloud el jefe de la automatización

Comentarios: Tras una buena curva de aprendizaje y adaptación, termina siendo una herramienta realmente potente. Desde la gestión de un potencial cliente, el asesoramiento y todo el proceso comercial para terminar la operación; se posee trazabilidad, procesos establecidos y estándares que fácilitan el análisis y la gestión de las tareas diarias operativas.

Puntos a favor:

Es realmente extensa la cantidad de features que tienen. Y al ser un ecosistema muy completo, poseen todo tipo de soluciones, para todos los aspectos del negocio.

Contras:

La mismas features, son las que más dificultan el proceso de implementación, dado que, se tiene que analizar muy detalladamente el negocio, sus procesos y los involucrados.

Fuerza de ventas

Comentarios: buena

Puntos a favor:

lo que mas me gusta la interfaz ya que es fácil de leer la información.

Contras:

las caídas de sistema cuando hay mucho flujo

No está mal

Puntos a favor:

Está toda la información bien situada y conectada.

Contras:

Si no se gestiona bien pueden faltar herramientas.

Excelente programa

Puntos a favor:

Fácil manejo del programa para poder realizar las actividades relacionadas con el

Contras:

Al principio algo difícil pero ya sabiendo usar ya es muy rápido y entendible.

Un destacable software para analizar tu audiencia

Puntos a favor:

Mas alla de la amplia gama de funciones que posee a la hora de consultar como funciona los intereses de tu audiencia, posee la capacidad de poder consultar tus estadisticas en cualquier dispositivo, lo cual mas alla de ser extremadamente abarcativo, lo hace sumamente comodo.

Contras:

Puede ser agobiante la idea de tener que pagarlo en ocasiones, mas dependiendo de tu alcance economico en ciertas instancias.

This tool helps lead creation and marketing analysis

Comentarios: Marketing, customer service, identifying problems, and finding solutions are all key to improving your company. Successfully launching campaigns and promoting products from this vantage point is a huge boon.

Puntos a favor:

The first thing you'll notice is how great the UI is. In all honesty, I have never struggled too much with grasping the system or procedure. The availability of customization options is also excellent.

Contras:

It's on the pricier end of the scale, and getting the complete team up and running is a significant drain on our resources, but other than that, everything seems OK and is the greatest product around.

If you're a Salesforce user, it's a no brainer

Comentarios: Overall, i'm very satisfied with Salesforce Marketing Cloud and cannot imagine having to rely on multiple tools to execute the same functionalities like I used to

Puntos a favor:

Salesforce Marketing Cloud has been a great all-in-one solution for my team as we previously relied on multiple tools for customer journey management, email campaigns, and analytics, not to mention updating the CRM after. The UX was pretty easy to understand and the platform and the list feature has made pipeline management so much more efficient

Contras:

One of our campaigns bugged and contacts received duplicate emails. When I tried to contact customer service, it was almost impossible to get in touch so we had to figure out the solution internally which took a while. The price is also pretty high if your company is not paying for it

Great looking front end (journey builder) with a whole bag of issues in the back

Puntos a favor:

-Journey builder looks easy and very visual -Robust and comprehensive marketing automation features-Extensive integrations with other Salesforce products-Customizable dashboards and reporting for personalized insights-Multi-channel communication capabilities for seamless customer engagement

Contras:

-due to the nature of the fact that each module is separate and build differently what seems like a beautiful vision (journey builder) is far from the road to get to it. - the tool is very expensive -Deployment can be slow and complicated, requiring technical expertise-High implementation costs that may not be feasible for small businesses-User interface can feel clunky and overwhelming for beginners-Limited customer support options outside of online resources

Marketers can quickly and easily create campaigns, track performance, and measure

Comentarios: I have been using Salesforce Marketing Cloud for a few months now and overall I am very pleased with the software. I find it easy to use and its suite of features has helped me create more effective campaigns and track performance more accurately. The segmentation and personalization tools have allowed me to deliver a tailored experience to my customers, and the detailed analytics reports have helped me measure the success of my efforts. The only downside for me is the cost, but I feel like it is worth it for the features it provides.

Puntos a favor:

The best thing about Salesforce Marketing Cloud is its comprehensive suite of tools and its ability to automate customer interactions. The platform integrates a variety of marketing channels, including email, SMS, social media, and web, making it easy to create and track campaigns. Additionally, its segmentation and personalization features help marketers deliver a tailored experience to customers. Finally, the platform provides detailed performance metrics, allowing marketers to measure and optimize their efforts.

Contras:

One of the drawbacks of Salesforce Marketing Cloud is its cost; the software can be expensive for small businesses. Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features. Finally, some users have reported that the software can be slow and unresponsive at times.

Best Marketing tool for Salesforce CRM Integration

Comentarios: I recommend Salesforce Marketing Cloud to any business looking to improve its marketing efforts. It is a powerful tool that can help you streamline your campaigns and gain valuable insights into your audience.

Puntos a favor:

Impressed with the platform. The user interface is very intuitive and easy to navigate, which made it easy for me to set up and customize my marketing campaigns. The ability to segment my audience and personalize the content for each group has been particularly useful.One of my favorite features is the integration with Salesforce CRM. It allows for seamless data transfer and analysis, which has helped me gain a better understanding of my customers and improve my targeting efforts

Contras:

requires a certain level of technical expertise in order to set up and customize the platform to best suit the needs of your business

Excellent Digital Marketing Instrument

Puntos a favor:

It aids in the automation of all marketing processes across all channels such as email, web, and mobile. It's analytics and reporting capabilities allow you to measure and optimize the performance of campaigns and ads, resulting in lower marketing costs.

Contras:

When you send a test email to get a sneak peak as a recipient, it takes a long time to be delivered to your inbox, which is inconvenient. Furthermore, SFDC has a diverse product portfolio, even within each of their services. As a result, before using the tool to it's full potential, some training is required.

Excellent Interaction with the Platform's Contact Management System.

Puntos a favor:

I like how the platform is user-friendly because it uses multiple databases to categories contacts more effectively, making it easy to access all contact information.

Contras:

Although it is more expensive, onboarding the entire team is a significant cost for us. Aside from that, everything appears to be excellent, and it is the best product on the market.

Very complete, meets all necessary requirements

Puntos a favor:

Integration with SF is fluid and smooth. It is possible to have intelligent and personalized automations.

Contras:

It's not easy and intuitive to use. It requires experience, training, and even certification.

The tool to manage your customer relations

Comentarios: A sizeable software in the field with multiple functionalities

Puntos a favor:

The software offers me efficient and sustainable management with my clients

Contras:

Sometimes difficult to use on the browser of some of my phones

Very effective but complex

Puntos a favor:

This software is a great tool to publish a newsletter of your company or creating Marketing Emails for your costumers. Once you have you template set then it is very simple to add the content and send to large audience.

Contras:

Very complex software and formal training is required before you can start using it. You have minimum flexibility when it comes to editing your template

A huge waste of time

Comentarios: Working with the support team is extremely painful. We spent hours over multiple weeks showing them our issues over video. Their premium support resources often couldn't figure out how to resolve our issues. It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.

Puntos a favor:

I don't like anything about this software.

Contras:

The integration with Salesforce is WAY oversold in the marketing materials. Moving data back and forth between the two products is extremely finicky and prone to breaking. Expect lots of duplication of data and lists that will invariably be out of sync. Managing email opt out lists with two systems of record from the same company is a CAN-SPAM nightmare. The integration's administrative tools can't be accessed in lightning. The customer facing unsubscribe and profile management pages look like shit and can't be branded or customized. They are so old, they still provide customers a warning about using HTML emails with AOL. Your Salesforce users will see email sends and interactions in contact records for some but not all emails sent via marketing cloud. If you try to send to a campaign or report from Salesforce, email personalization won't work. Same thing for transactional emails. You will have to send every single piece of personalization data in the API call to marketing cloud, because MC won't be able to find it on its own, even though it has a list of all these attributes and is supposedly syncing with Salesforce. There is single sign on, but only by request, and provisioning of accounts is not supported. Journeys will break the minute you make the slightest change to them. Trying to split journeys based on Salesforce attributes often just doesn't work. Because it's Salesforce, anything you would actually want to do with this software comes at an additional cost.

Robust CRM!!!

Comentarios: SalesForce a robust CRM that enables enterprise businesses to use account and customer information to improve customer relations, increase marketing and sales success and extract business data.

Puntos a favor:

I’ve spent more than 3 years administrating/ consulting for many companies on salesforce implementation and continue to find ways to make it work even better. Salesforce provides one of the most well-integrated, predictable and feature-rich CRM that I’ve worked with and implemented. There are so many ways that I can tailor Salesforce to businesses. This product is one of the most robust platforms out today and is great for any sales team. This CRM helps companies by keeping track of all sales related information. It also offers custom reports which is one of the best features, This will provide companies with business analytics to understand where we need to improve sales processes. I will say as an administrator of this product there is a little learning curve to help a company utilize all of the functionality of this product, but once you have a grasps you will see a huge difference in company sales!!!

Contras:

This CRM can be expensive for small-scale business. There are a lot of customizations that would be needed in the implementation process, which adds to cost of development. I would recommend hiring a SalesForce Administrator/Developer for your team for the implementations process and general maintainenece. This would help cut down the cost by not using SalesForce to do it for you, plus I do think their customer support is lacking.

Worked for SFMC and used the platform daily for 2 years (Agency side, in Services)

Comentarios: After moving off of SFMC, I was definitely hurting for the robust nature of personalization and segmentation that was offered through the proprietary Ampscript language, and the full SQL editor to run queries on data extensions. Although I think that it could have been built in a smarter way to execute processing of queries faster, and have a better UX/UI, the power that's available to a slightly more tech savvy marketer is unmatched.

Puntos a favor:

The first email platform I worked on was SFMC. Definitely the strongest features of the platform were the ability to customize so much through the use of Ampscript functions, content areas, and data extensions, as well as the ability to segment and cohort large amounts of user data with the power of having a full on SQL editor to do so.

Contras:

The platform was hacked together on the backend, and whoever headed up product did not do a good job of making the UX/UI cohesive. Extremely slow to execute queries on large data sets, and until they moved it into Automation Studio, there was no way to know when your query finished running, or what the error was if it ran into one. On the UX/UI side, who the heck made the decision that Emails and Data Extensions could be shared across Business Units, but User-Initiated Sends/Queries/Scripts, etc can't? It's not consistent, random items can be shared, while others can't and must be manually copied over to the other Business Unit.

Salesforce,

Comentarios: Overall, Salesforce is an EXCELLENT choice for small and medium size organizations. No matter what your company is engaged in, nor the workflow you utilize, this is a CRM that has got you covered! Impetus Global Technology provides our clients with a LARGE assortment of products and services, which has always been a source of problems when searching for line-of-business software stacks. Salesforce is the first application that we have employed as a CRM, which has addressed our need for a very flexible solution, while maintaining the ease of use and affordability of deployment and maintenance.

Puntos a favor:

The pros that come inherently, with Salesforce, number far in excess of the amount of reading, anyone wants to give some review from the typical CEO. Therefor I will provide a direct, concise, list of the benefits we attained at Impetus Global Technology when we adopted this software. * Effective Cost * Time-Saving Ability * Support * Ease of Use and Training Availability * Extensible by Nature * Incentives to Sales Employees

Contras:

Honestly, the task of espousing a list of Cons, towards this business tool has proven quite the challenging endeavor. Not only am I CEO, but also I hold the position of Director of Software Development. Speaking now as a developer, I would encourage introducing more direct compatibility with Visual Studio and/or the JetBrains stack. By the previous statement, I mostly refer to some sort of Extension or Framework that can be utilized through something such as a Xamarin or WPF application to source business data. From the view of an Executive, I cannot honestly provide any criticism that would merit the publishing of a review.

Expensive but not worth it

Comentarios: Disappointing. Don't waste your money, there are better tools out there.

Puntos a favor:

This product poses itself as top of class, but that's only in pricing. It is complicated and not marketing friendly. The interface is not userfriendly and the tool does not support multiple brands without a heavy pricetag.

Contras:

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.

One of the best CRM ever

Comentarios: Salesforce helped us a lot in our work tasks, you can say that he can do all your work tasks, especially if you work in a team in the field of marketing, customer follow-up, advertising campaigns, customer targeting, data collection, real estate and others
In summary, this program can accomplish large and heavy tasks for your company with many advantages that will make it easier for you to use the program

Puntos a favor:

Salesforce offers a tons of flexibility. Salesforce allows you to build anything you can imagine. The CRM can perform some serious heavy lifting and integrates with practically all programs on the market. Tasks let you keep track of ongoing discussions or tasks with clients and prospects, whilst reporting lets you monitor how your team is performing.

Contras:

Sometimes it is slow to use However, that is just how CRMs are, I've looked at many different CRMs available, and Salesforce has so far proven to be the finest.