---
description: ¿Qué piensan los usuarios de Criteo? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Criteo gracias a Capterra Colombia.
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title: Criteo - Opiniones, precios y características - Capterra Colombia 2026
---

Breadcrumb: [Inicio](/) > [Software de gestión de campañas](/directory/30012/campaign-management/software) > [Criteo](/software/162594/criteo)

# Criteo

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> Maximiza las ventas. Obtén un retorno de la inversión publicitaria promedio de 13 veces.
> 
> Veredicto: 22 usuarios lo han valorado con **3.9/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Vista rápida

### ¿Quién usa Criteo?

PYMES, negocios medianos y grandes empresas. CMO, jefe de visualización, director de comercio, programática, gestión de visualización de pago, gestores de marketing móvil, gestores de adquisiciones.

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **3.9/5** | 22 Opiniones |
| Facilidad de uso | 3.5/5 | Basado en las opiniones generales |
| Asistencia al cliente | 3.6/5 | Basado en las opiniones generales |
| Relación calidad-precio | 3.8/5 | Basado en las opiniones generales |
| Funciones | 4.0/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 70% | (7/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Criteo
- **Ubicación**: Paris, Francia
- **Constitución**: 2005

## Contexto comercial

- **Precio inicial**: US$ 1,00
- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: alemán, coreano, español, francés, inglés, irlandés, italiano, japonés, portugués de Brasil
- **Países disponibles**: Alemania, Australia, Brasil, Canadá, China, Estados Unidos, Francia, India, Japón, México, Reino Unido

## Funciones

- Anuncios de retargeting
- Análisis de campañas
- Atribución entre canales
- Contenido dinámico
- Descubrimiento de datos
- Gestión de campañas
- Gestión de inventarios de anuncios
- Marketing multicanal
- Personalización
- Recomendaciones
- Segmentación de clientes
- Segmentación por comportamiento
- Segmentación por público
- Seguimiento de conversión
- Varias campañas

## Integraciones (en total: 16)

- Adobe Audience Manager
- Adobe Commerce
- Amperity
- Bluecore
- Blueshift
- Emarsys
- Epsilon
- Eulerian
- Klaviyo
- LiveRamp
- Mediarithmics
- PrestaShop
- Raptor
- Shopify
- Tealium Customer Data Hub

… y 1 integraciones más

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Asistencia telefónica
- Chat

## Categoría

- [Software de gestión de campañas](https://www.capterra.co/directory/30012/campaign-management/software)

## Categorías relacionadas

- [Software de gestión de campañas](https://www.capterra.co/directory/30012/campaign-management/software)
- [Herramientas de marketing en redes sociales](https://www.capterra.co/directory/30781/social-media-marketing/software)
- [Programas para publicidad gráfica](https://www.capterra.co/directory/32335/display-advertising/software)
- [Software para agencias de publicidad](https://www.capterra.co/directory/30736/advertising-agency/software)
- [Software de análisis predictivo](https://www.capterra.co/directory/30945/predictive-analytics/software)

## Alternativas

1. [Zeetaminds](https://www.capterra.co/software/155060/zeetaminds) — 4.9/5 (176 reviews)
2. [Taboola](https://www.capterra.co/software/156009/taboola) — 4.5/5 (68 reviews)
3. [Teamwork.com](https://www.capterra.co/software/120390/teamwork-projects) — 4.5/5 (933 reviews)
4. [AdRoll](https://www.capterra.co/software/179140/adroll) — 4.0/5 (74 reviews)
5. [Adalysis](https://www.capterra.co/software/173311/adalysis) — 4.6/5 (117 reviews)

## Opiniones

### "Powerful Retargeting, with a Few Downfalls" — 4.0/5

> **Cameron** | *4 de junio de 2019* | Bienes de consumo | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget.
> 
> **Puntos en contra**: Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look.
> 
> Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.

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### "A great complement to Google and social media retargeting" — 4.0/5

> **Artur** | *17 de julio de 2021* | Comercio minorista | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: Easy budget management and a transparent way to define the target result. Very high efficiency. Great support.
> 
> **Puntos en contra**: The administration panel after the changes is less transparent and convenient to use (although it looks better). Large, unpredictable fluctuations in effectiveness (though this is a question of market behavior rather than of the software itself).
> 
> An easy-to-manage, effective tool for retargeting on the basis of RTB.

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### "Good results but difficult to use" — 3.0/5

> **Josh** | *10 de abril de 2025* | Comercio minorista | Valoración de la recomendación: 6.0/10
> 
> **Puntos a favor**: Criteo produces nice looking dynamic interactive remarketing ads that produce a good return on ad spend.
> 
> **Puntos en contra**: Difficult interface to create ads and limited controls over where/how the ads serve as well as what they look like.
> 
> The results are good which is the mean thing, but so difficult to use.

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### "Convert Traffic to Customers Using Criteo" — 5.0/5

> **Chitta Ranjan** | *18 de diciembre de 2018* | Salud, bienestar y deporte | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance.
> 
> **Puntos en contra**: For an E-commerce website, it's not that easy to implement the Criteo script.
> 
> I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent.

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### "Great targeting and retargeting tool" — 4.0/5

> **Nikita** | *22 de noviembre de 2023* | Maquinaria | Valoración de la recomendación: 7.0/10
> 
> **Puntos a favor**: How easy it was to integrate with some of tools we use, and how easy it is to work with campaigns and audiences.
> 
> **Puntos en contra**: Not everything was easy to set up and we needed to analyze externally for things that Criteo lacks.

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## Enlaces

- [Ver en Capterra](https://www.capterra.co/software/162594/criteo)

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