--- description: ¿Qué piensan los usuarios de Optmyzr? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Optmyzr gracias a Capterra Colombia. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Optmyzr - Opiniones, precios y características - Capterra Colombia 2026 --- Breadcrumb: [Inicio](/) > [Herramientas PPC (Pay Per Click)](/directory/30967/ppc/software) > [Optmyzr](/software/156308/optmyzr) # Optmyzr Canonical: https://www.capterra.co/software/156308/optmyzr Página: 1 de 9\ Siguiente: [Página siguiente](https://www.capterra.co/software/156308/optmyzr?page=2) > Información de datos, optimizaciones con un solo clic, scripts y creación de informes para anunciantes, y agencias para administrar anuncios de PPC de manera más eficaz. > > Veredicto: 184 usuarios lo han valorado con **4.7/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Optmyzr? Busca expertos en marketing que administren campañas de PPC para su propia empresa o para terceros a través de una agencia o consultoría. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.7/5** | 184 Opiniones | | Facilidad de uso | 4.5/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.8/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.5/5 | Basado en las opiniones generales | | Funciones | 4.6/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Optmyzr - **Ubicación**: Los Altos, EE. UU. - **Constitución**: 2013 ## Contexto comercial - **Precio inicial**: US$ 389,00 - **Modelo de precios**: (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: alemán, español, húngaro, inglés, italiano, neerlandés, polaco, portugués - **Países disponibles**: Afganistán, Albania, Alemania, Andorra, Angola, Anguila, Antigua y Barbuda, Arabia Saudita, Argelia, Argentina, Armenia, Aruba, Australia, Austria, Azerbaiyán, Bahamas, Bangladés, Barbados, Baréin, Belice y 210 más ## Funciones - Alertas de cuenta - Gestión de campañas - Gestión de ofertas - Gestión de presupuestos - Herramientas de investigación de palabras clave - ROI Tracking - Seguimiento de palabras claves ## Integraciones (en total: 5) - CallRail - Google Ads - Google Analytics 360 - Google Workspace - Meta for Business ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Chat ## Categoría - [Herramientas PPC (Pay Per Click)](https://www.capterra.co/directory/30967/ppc/software) ## Alternativas 1. [Google Ads](https://www.capterra.co/software/213339/google-ads) — 4.4/5 (1006 reviews) 2. [Adalysis](https://www.capterra.co/software/173311/adalysis) — 4.6/5 (117 reviews) 3. [Quartile](https://www.capterra.co/software/1014346/quartile) — 4.5/5 (93 reviews) 4. [Semrush](https://www.capterra.co/software/151962/semrush) — 4.6/5 (2316 reviews) 5. [monday.com](https://www.capterra.co/software/147657/monday-com) — 4.6/5 (5726 reviews) ## Opiniones ### "Definitely Worth the Cost if Used Frequently" — 5.0/5 > **Austin** | *3 de diciembre de 2020* | Marketing y publicidad | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: You can really accomplish so much with this software that you couldn't otherwise with the Google Ads interface alone. You can use this software with any account and receive plenty of support from their team. > > **Puntos en contra**: It's quite expensive but I feel the cost is still worth the price actually. > > It's worth the price tag. I think it should be expensive considering all that it does for you. You should really be a "power user" with this tool. Like all software, it's rather useless if you don't dedicate a significant amount of time to learning and using it on a regular basis. This software, and no other software either, is simply going to make your online advertising work without your human input and time. You have to learn and use this software. Then it's incredibly helpful. ----- ### "Great Tool to Automate Paid Search Management" — 5.0/5 > **Usuario verificado** | *25 de febrero de 2020* | Marketing y publicidad | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Optmyzr is a great "second generation" paid search management tool built on AI and machine learning. We enjoy that it automates and enhances many of the day to day and week to week tasks involved with managing a paid search campaign. The customization opportunity is the best feature - it has a of flexibility to be set up per your specific client requirements. Support is also super helpful in ensuring you are taking advantage of the tool. > > **Puntos en contra**: Lacks support for non GA/Adwords/Microsoft tracking. If you are not using these solutions to track, it may have less value (ie if you use Adobe for example) > > We are increasing the productivity of our paid search professionals by redirecting their time away from manual, repetitive tasks to higher value and more strategic ones. ----- ### "Expensive mistakes" — 2.0/5 > **Fernando** | *5 de diciembre de 2020* | Tecnología y servicios de la información | Valoración de la recomendación: 3.0/10 > > **Puntos a favor**: The tools to automatize and create campaigns are great, they can save you a lot of time, and if configured correctly can run on autopilot. > > **Puntos en contra**: The default bids on shopping campaigns are set to either 0.1 or 1, its very easy to skip changing one of these settings and when applying a rule for hundreds of campaigns if instead of 0.01 you set 1 it costs a lot of money. > > The experience is good, but very frustated because they dont change the default bid settings, something I have asked for more than 2 months, in my case it is very complicated to justify using when you can make a mistake because you dont change the default bid and it can cost you thousands of dollars in a few minutes. ----- ### "Best PPC Optimization Automator" — 5.0/5 > **Jorge** | *18 de agosto de 2021* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: One of the most helpful aspects of the tool is that it loads Google Ads data in real-time and the level of connections that it has with Google's API is powerful and accurate. > > **Puntos en contra**: We have a large portfolio in MSFT, we would like to have more integrations and automation available for this network. > > Optmyzr allows us to create workflows and custom automation to make our work process more efficient. In addition, we have an exceptional support team who is always willing to hear our comments and recommendations and we have the option to submit feature requests. Furthermore, they know PPC, so it is easier and more efficient to talk about strategies, blueprints, and workflows fluently. ----- ### "Great Software and Exceptional Support" — 5.0/5 > **Chris** | *24 de junio de 2019* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Wide range of functionality Regular updates and innovation Time saver I can offer a much better service to more clients Support team highly talented and responsive > > **Puntos en contra**: Interface is a little dated but the functionality makes this an insignificant issue > > It enables me to manage a wide range of clients to a very high standards. It does everything I need very well and whilst I have tried other services, Optmyzr gets my choice. ----- Página: 1 de 9\ Siguiente: [Página siguiente](https://www.capterra.co/software/156308/optmyzr?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.co/software/156308/optmyzr) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Datos estructurados