---
description: ¿Qué piensan los usuarios de Prowly? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Prowly gracias a Capterra Colombia.
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title: Prowly - Opiniones, precios y características - Capterra Colombia 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de relaciones públicas](/directory/10033/public-relations/software) > [Prowly](/software/152901/prowly)

# Prowly

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> Software de RR. PP. todo en uno para optimizar los esfuerzos de comunicación de las marcas (base de datos de medios, sala de redacción online, distribución, analíticas).
> 
> Veredicto: 19 usuarios lo han valorado con **3.8/5**. De los mejores valorados en **Probabilidad de recomendación**.

-----

## Vista rápida

### ¿Quién usa Prowly?

Prowly está diseñado para agencias y departamentos de relaciones públicas a las que proporcionan salas de redacción online flexibles y lanzamientos personalizados y correo electrónico que viene con base de datos multimedia y analíticas detalladas.

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **3.8/5** | 19 Opiniones |
| Facilidad de uso | 3.8/5 | Basado en las opiniones generales |
| Asistencia al cliente | 3.7/5 | Basado en las opiniones generales |
| Relación calidad-precio | 3.6/5 | Basado en las opiniones generales |
| Funciones | 3.7/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 60% | (6/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Prowly
- **Ubicación**: Warszawa, Polonia
- **Constitución**: 2013

## Contexto comercial

- **Precio inicial**: US$ 369,00
- **Modelo de precios**:  (Prueba gratis)
- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: inglés
- **Países disponibles**: Albania, Alemania, Andorra, Anguila, Antigua y Barbuda, Arabia Saudita, Argentina, Aruba, Australia, Austria, Bahamas, Barbados, Belice, Bermudas, Bielorrusia, Bolivia, Bosnia y Herzegovina, Brasil, Bulgaria, Bélgica y 116 más

## Funciones

- Actualización automática
- Análisis de campañas
- Búsqueda/filtro
- Creación de informes y estadísticas
- Distribución de correo electrónico
- Gestión de activos digitales
- Gestión de campañas
- Gestión de contactos
- Gestión de correo directo
- Gestión de la comunicación
- Gestión de recortes de prensa
- Media Monitoring
- Planificación de campañas
- Redactor de comunicados de prensa
- Seguimiento de actividades
- Supervisión
- Supervisión de prensa
- Supervisión de redes sociales

## Integraciones (en total: 4)

- Google Analytics 360
- Instagram
- Twitter/X
- Vimeo

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia telefónica
- Asistencia 24/7
- Chat

## Categoría

- [Herramientas de relaciones públicas](https://www.capterra.co/directory/10033/public-relations/software)

## Alternativas

1. [Brand24](https://www.capterra.co/software/149054/brand24) — 4.7/5 (254 reviews)
2. [Prezly](https://www.capterra.co/software/143167/prezly) — 4.7/5 (66 reviews)
3. [Cision](https://www.capterra.co/software/129611/cision) — 3.8/5 (89 reviews)
4. [Meltwater](https://www.capterra.co/software/123153/meltwater) — 4.0/5 (96 reviews)
5. [Publifix](https://www.capterra.co/software/1023990/publifix) — 4.8/5 (50 reviews)

## Opiniones

### "Great product for PR on a budget\!" — 5.0/5

> **Ellie** | *7 de julio de 2020* | Entretenimiento | Valoración de la recomendación: 7.0/10
> 
> **Puntos a favor**: Pricing is great. Database is pretty good, really easy to use.
> 
> **Puntos en contra**: Still kind of new so database isnt huge, emails can be sent out through the platform in bulk but when someone responds it goes to your personal email and you have to respond individually, which is good for some situations but time consuming and not efficient in some cases.
> 
> Overall for the price I am very happy with this product

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### "No brainer" — 5.0/5

> **Brad** | *26 de febrero de 2020* | Relaciones públicas y comunicaciones | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: Prowly is a solid media database that helps me target journalists, bloggers and even the elusive freelance reporters we all struggle to find. It's distribution feature gives me valuable metrics allowing me to show clients exactly what we've done to get them coverage. Plus - it is very affordable especially when looking at SaaS like Cision.
> 
> **Puntos en contra**: There is a lot of horsepower to Prowly, and a few months in, I'm not sure I'm using it to full effect. I probably needed to spend more time on training.
> 
> As newsrooms get cut, our job of connecting with reporters gets harder and harder. Prowly allows for targeted campaigns and one-off releases with metrics on open rates and clicks. The Prowly team is incredibly responsive and has been very helpful as I learned how to best use the tool (I need to do more of this).

-----

### "Lack of transparency" — 1.0/5

> **Mathieu** | *19 de diciembre de 2024* | Servicios financieros | Valoración de la recomendación: 0.0/10
> 
> **Puntos a favor**: Good capture of social media insights, good dashboards.
> 
> **Puntos en contra**: Lack of renewal transparency.  Without any warning, not prior agreement, your licence will renew (not even a confirmation of communication, just the charge on your credit card) Good luck getting a refund.  This is not a way to do business.

-----

### "Great Monitoring Tool For Medium Sized Businesses With Large Online Presence" — 5.0/5

> **Dawn** | *5 de enero de 2021* | Comercio minorista | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: My biggest issue as a small business owner who markets their brand primarily online has been making sure that I respond to all social media complaints. We often receive questions and comments from customers that I just don't see- because I'm not actively searching for them every day. Meltwater actually alerts me to times when my business is mentioned- when questions are asked or when problems arise. This helps ensure my customers get the fastest response possible, essentially making my online image appear more customer oriented and professional.
> 
> **Puntos en contra**: The application is essentially ONLY for monitoring. It doesn't necessarily help you manage your social media- it just makes you aware of aspects within different social media platforms that impact your business. Times your business is mentioned or analytics regarding your business niche.
> 
> Overall, Prowly has done exactly what I hoped it would do- make me more efficient when using my own social media marketing platforms for my business. I do wish I could find a software program that allowed me to do exactly what Prowly does while also allowing me to completely manage my social medias. But for the price, and the intuitive interface- I'm very happy with Prowly.

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### "Modern and effective place for brand positioning" — 5.0/5

> **Marta** | *28 de febrero de 2020* | Marketing y publicidad | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: I notice many positive aspects when using the PRowly press office. Apart from the obvious, i.e. intuitiveness, transparency and modernity. This tool allows me to build a strong image of a professional brand. The design of the office itself, the possibility of displaying the brand and, at the end, joining it with journalists is a brilliant and industrial solution for me. I recommend to test - after this period it is impossible to give up this tool\!
> 
> **Puntos en contra**: There is one thing which is rarely hard to do - matching  photos from my partners to the 1260x600 format. I always get 1200x600 and there is a challange to resize it.

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