---
description: ¿Qué piensan los usuarios de DataEQ? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de DataEQ gracias a Capterra Colombia.
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title: DataEQ - Opiniones, precios y características - Capterra Colombia 2026
---

Breadcrumb: [Inicio](/) > [Software de gestión de experiencia del cliente](/directory/30671/customer-experience/software) > [DataEQ](/software/146919/brandseye)

# DataEQ

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> BrandsEye es una solución de supervisión de medios sociales con soporte de la comunidad con funcionalidad BI.
> 
> Veredicto: 18 usuarios lo han valorado con **4.7/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Vista rápida

### ¿Quién usa DataEQ?

BrandsEye es adaptable y escalable para adaptarse a las necesidades de varios mercados objetivo, desde grandes corporaciones hasta pequeñas agencias.

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.7/5** | 18 Opiniones |
| Facilidad de uso | 3.9/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.8/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.8/5 | Basado en las opiniones generales |
| Funciones | 4.2/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: DataEQ
- **Constitución**: 2011

## Contexto comercial

- **Precio inicial**: GBP 1.000,00
- **Público objetivo**: 51-200, 201-500, 501-1.000
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: alemán, español, francés, inglés, portugués, suajili, árabe
- **Países disponibles**: Reino Unido

## Funciones

- Análisis de texto
- Creación de informes/análisis
- Gestión de los comentarios negativos
- Panel de comunicaciones
- Recopilación de datos multicanal

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Chat

## Categoría

- [Software de gestión de experiencia del cliente](https://www.capterra.co/directory/30671/customer-experience/software)

## Categorías relacionadas

- [Software de gestión de experiencia del cliente](https://www.capterra.co/directory/30671/customer-experience/software)
- [Software de servicio al cliente](https://www.capterra.co/directory/22/customer-service/software)

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5. [Tidio](https://www.capterra.co/software/144040/tidio-chat) — 4.7/5 (590 reviews)

## Opiniones

### "DataEQ actually provides reliable analysis based on reviews from real customers\!" — 4.0/5

> **Rono** | *20 de agosto de 2023* | Software informático | Valoración de la recomendación: 7.0/10
> 
> **Puntos a favor**: I love the way DataEQ has a diverse network of sources for brands and consumer information.
> 
> **Puntos en contra**: DataEQcan be a little expensive, especially for small businesses.
> 
> The more I get my analysis the more I appreciate DataEQ, so informative\!

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### "Keep an eye on the big picture" — 5.0/5

> **Usuario verificado** | *3 de agosto de 2020* | Comercio minorista | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: The real human monitoring and checking - this is important in our colourful country full of slang, venac, and sense of humor. &#10;The ability to see trends.
> 
> **Puntos en contra**: I find it difficult to set up my own insights and dashboards - but the team is always son hand to assist.

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### "Moosa's review" — 5.0/5

> **Moosa** | *20 de agosto de 2020* | Servicios financieros | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: I think being able to view the actual mentions has been the most impactful part of the software. It really allows us to extract great insights and has been helpful through my use of the platform. &#10;&#10;The ability to create a dashboard that focuses on a specific topic is also a great feature. Enables the org to zoom in on specific things and gain a better understanding of those topics on live time.
> 
> **Puntos en contra**: I think some times the AI doesn't always accurately get the sentiment. If it sees 'thank you' in a tweet it will put it in positive sentiments, even if the tweet is sarcastically using 'thank you'. &#10;&#10;I also don't appreciate that the software does not filter out keywords that are not an exact match. If a Twitter uses a "uCapitec" instead of Capitec, then we cannot trace this tweet \&amp; analyze engagement. &#10;&#10;Another thing that could be improved, if for example \#AbsaPrem is generating a lot of engagement, and people are replying to that tweet, but not using \#AbsaPrem in their response; it becomes hard to 'calculate' how much of the conversation is actually driven by the \#AbsaPrem as the filter will not filter out those reply tweets unless they actually match the \#AbsaPrem. Hope this makes sense.
> 
> Overall, it has been a great experience. \[SENSITIVE CONTENT HIDDEN\]  are always super quick to assist with any technical support I may need. Furthermore, the type of insights we are extracting from this platform has enabled us to make strategic and informed decisions within the business, particularly around the COVID times. It has been so easy and effortless hearing from the Absa users and their needs during these critical and unpredictable times.

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### "Excellent client service; incredible BI at your fingertips" — 5.0/5

> **Leonie** | *3 de octubre de 2016* | Relaciones públicas y comunicaciones | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: \* Incredible client service&#13;&#10;\* Credible analytics at my fingertips&#13;&#10;\* Ability to attach a monetary value to the online conversation generated on behalf of event sponsors and partners
> 
> **Puntos en contra**: n/a
> 
> One of the added pressures of working on a sporting event is that your sponsors and partners expect a tangible measure of their brand reach through your online conversations.&#13;&#10;&#13;&#10;The Cape Town Festival of Running is one such event. While it has been running for 18 years, they have never had an online presence, until 2016. &#13;&#10;&#13;&#10;Thanks to Brandseye's unique offering and structured reporting capabilities, I was able to provide accurate insights to my client throughout their marketing campaign, which allowed the extended team to make informed communication and business decisions. In addition, we are now able to provide current event partners with an accurate measure of their brand reach.&#13;&#10;&#13;&#10;Through the BrandsEye platform, the data provided played a fundamental role in how we drove the communication strategy, while the overall information assist us in making recommendations for 2017. &#13;&#10;&#13;&#10;I have worked with a number of SM monitoring and analytics platforms, and I always return to and recommend Brandseye.

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### "We use BrandsEye to assist with marketing Rocking the Daisies music and lifestyle festival." — 4.0/5

> **Darren** | *24 de julio de 2017* | Marketing y publicidad | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: BrandsEye allows us to:&#10;- Access to demographics of those engaging with brand \&amp; connecting with specific target audience on on-on-one level: reward loyal fans;&#10;- Do trend analysis of consumers helping us to tailor ads/create better paid media strategies;&#10;- Create ads based on consumer behaviour/behaviour of audience that tends to engage with our profiles.
> 
> **Puntos en contra**: Not all new social platforms are covered, like SnapChat, for example. But we do understand the limitations of API's for certain platforms.
> 
> BrandsEye allows us to:&#10;- Access to demographics of those engaging with brand \&amp; connecting with specific target audience on on-on-one level: reward loyal fans;&#10;- Do trend analysis of consumers helping us to tailor ads/create better paid media strategies;&#10;- Create ads based on consumer behaviour/behaviour of audience that tends to engage with our profiles.&#10;&#10;The tool helps us to choose which platforms to switch focus between, instead of marketing everywhere all the time, which can put strain on budgets.

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