---
description: ¿Qué piensan los usuarios de Adobe Analytics? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Adobe Analytics gracias a Capterra Colombia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Adobe Analytics - Opiniones, precios y características - Capterra Colombia 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de marketing de atribución](/directory/31081/marketing-attribution/software) > [Adobe Analytics](/software/169942/adobe-analytics) > [Alternativas a Adobe Analytics](https://www.capterra.co/alternatives/169942/adobe-analytics)

# Alternativas a Adobe Analytics

Canonical: https://www.capterra.co/alternatives/169942/adobe-analytics

> Explorar las mejores alternativas a Adobe Analytics. Compara las características, las valoraciones y las opiniones para encontrar el software que mejor se adapta a tus necesidades.

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## Las mejores alternativas

1. **Google Analytics 360** — 4.7/5 (8098 reviews) — Plataforma de analíticas que posibilita que empresas de todos los tamaños hagan un seguimiento del comportamiento de los usuarios, obtengan información valiosa de marketing y mucho más.
   - [Ver perfil](https://www.capterra.co/software/177042/google-analytics)
   - [Comparar con Adobe Analytics](https://www.capterra.co/compare/169942/177042/adobe-analytics/vs/google-analytics)
2. **Microsoft Power BI** — 4.6/5 (1886 reviews) — Un conjunto de inteligencia comercial y analíticas con herramientas de creación de informes, preparación de datos y visualización de datos.
   - [Ver perfil](https://www.capterra.co/software/176586/power-bi)
   - [Comparar con Adobe Analytics](https://www.capterra.co/compare/169942/176586/adobe-analytics/vs/power-bi)
3. **Tableau** — 4.6/5 (2356 reviews) — Por ser el líder confiable del área de las analíticas, Tableau ayuda a personas y organizaciones a basarse más en los datos.
   - [Ver perfil](https://www.capterra.co/software/77260/tableau)
   - [Comparar con Adobe Analytics](https://www.capterra.co/compare/77260/169942/tableau/vs/adobe-analytics)
4. **Reportei** — 4.7/5 (241 reviews) — Genera informes/dashboards de marketing digital basados en la integración entre Facebook, Instagram, LinkedIn, YouTube, Facebook Ads, Instagram Ads, Google Ads y Google Analytics.
   - [Ver perfil](https://www.capterra.co/software/180418/reportei)
   - [Comparar con Adobe Analytics](https://www.capterra.co/compare/169942/180418/adobe-analytics/vs/reportei)
5. **Dataslayer** — 4.7/5 (88 reviews) — Dataslayer.ai: Mejora tus flujos de trabajo de datos con esta plataforma de integración de datos intuitiva e integral.
   - [Ver perfil](https://www.capterra.co/software/218756/dataslayer)
   - [Comparar con Adobe Analytics](https://www.capterra.co/compare/169942/218756/adobe-analytics/vs/dataslayer)
6. **Looker** — 4.5/5 (282 reviews) — Analíticas que todo el mundo ama. Explorar y compartir datos. Informes y perspectivas para cada departamento.
   - [Ver perfil](https://www.capterra.co/software/169053/looker)
   - [Comparar con Adobe Analytics](https://www.capterra.co/compare/169053/169942/looker/vs/adobe-analytics)
7. **Jira** — 4.4/5 (15417 reviews) — Jira es una herramienta de gestión de proyectos que permite que todos los equipos puedan planificar, hacer un seguimiento y gestionar proyectos y personalizar flujos de trabajo en colaboración, entre otras cosas.
   - [Ver perfil](https://www.capterra.co/software/19319/jira)
   - [Comparar con Adobe Analytics](https://www.capterra.co/compare/19319/169942/jira/vs/adobe-analytics)
8. **Google Data Studio** — 4.5/5 (337 reviews) — Ayuda a las empresas a comprender los datos mediante paneles e informes.
   - [Ver perfil](https://www.capterra.co/software/190616/data-studio)
   - [Comparar con Adobe Analytics](https://www.capterra.co/compare/169942/190616/adobe-analytics/vs/data-studio)
9. **Lebesgue** — 4.9/5 (44 reviews) — Atribución precisa de e-comm con AI y Le-Pixel (píxel de primera mano). Conecta anuncios/ventas para un verdadero ROI de marketing y decisiones de gasto más inteligentes
   - [Ver perfil](https://www.capterra.co/software/1019489/lebesgue)
   - [Comparar con Adobe Analytics](https://www.capterra.co/compare/169942/1019489/adobe-analytics/vs/lebesgue)
10. **Zoho Analytics** — 4.4/5 (361 reviews) — Un servicio de inteligencia comercial y creación de informes en línea que te ayuda a obtener nuevos conocimientos de tus diversos datos comerciales.
    - [Ver perfil](https://www.capterra.co/software/129749/zoho-analytics)
    - [Comparar con Adobe Analytics](https://www.capterra.co/compare/129749/169942/zoho-analytics/vs/adobe-analytics)
11. **Domo** — 4.3/5 (331 reviews) — Tanto si eres un analista de BI (Inteligencia empresarial, por sus siglas en inglés) como si eres un desarrollador de BI, la gente confía en ti para convertir los datos sin procesar en información práctica.
    - [Ver perfil](https://www.capterra.co/software/119119/domo)
    - [Comparar con Adobe Analytics](https://www.capterra.co/compare/119119/169942/domo/vs/adobe-analytics)
12. **IBM SPSS Statistics** — 4.5/5 (644 reviews) — El análisis predictivo puede revelar patrones y asociaciones inesperados y desarrollar modelos para orientar la interacción de primera línea.
    - [Ver perfil](https://www.capterra.co/software/13990/ibm-spss-statistics)
    - [Comparar con Adobe Analytics](https://www.capterra.co/compare/13990/169942/ibm-spss-statistics/vs/adobe-analytics)
13. **SAP Analytics Cloud** — 4.4/5 (120 reviews) — SAP Analytics Cloud es la plataforma integral en la nube destinada a la inteligencia comercial, a la planificación y al análisis predictivo.
    - [Ver perfil](https://www.capterra.co/software/163200/sap-analytics-cloud)
    - [Comparar con Adobe Analytics](https://www.capterra.co/compare/163200/169942/sap-analytics-cloud/vs/adobe-analytics)
14. **Grow** — 4.4/5 (406 reviews) — Inteligencia comercial simple y paneles de creación de informes para pequeñas y medianas empresas. Sigue las métricas correctas. Acelera tu crecimiento.
    - [Ver perfil](https://www.capterra.co/software/136247/grow)
    - [Comparar con Adobe Analytics](https://www.capterra.co/compare/136247/169942/grow/vs/adobe-analytics)
15. **TapClicks** — 4.3/5 (175 reviews) — Plataforma de creación de informes y analíticas basada en la web que permite consolidar datos de marketing y métricas de rendimiento en un único panel.
    - [Ver perfil](https://www.capterra.co/software/145227/tapclicks)
    - [Comparar con Adobe Analytics](https://www.capterra.co/compare/145227/169942/tapclicks/vs/adobe-analytics)

## Categorías relacionadas

- [Herramientas de marketing de atribución](https://www.capterra.co/directory/31081/marketing-attribution/software)
- [Herramientas de análisis de datos de marketing](https://www.capterra.co/directory/31018/marketing-analytics/software)
- [Herramientas de análisis web](https://www.capterra.co/directory/30073/web-analytics/software)
- [Herramientas de reporting](https://www.capterra.co/directory/30053/reporting/software)
- [Herramientas de visualización de datos](https://www.capterra.co/directory/30696/data-visualization/software)

## Enlaces

- [Ver en Capterra](https://www.capterra.co/alternatives/169942/adobe-analytics)
- [Ver el perfil del producto](https://www.capterra.co/software/169942/adobe-analytics)

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